So Google announced its Mobile Update some time ago now, which was rolled out from 21st April. There was a lot of hype about how this would affect existing rankings to the point where it gained the name ‘Mobilegeddon’. I am sure the majority of people received the quite outrageous sales emails stating Google would penalise your entire website if you did not have a responsive website and so you must buy one immediately!
If the majority of your competitors websites had a responsive design then this was probably a smart move, but for the other sectors where the vast majority of websites are not responsive did it make a difference?
It has been long enough now to see the full effects of this mobile update to Googles algorithm. So, what have we seen?
Not an awful lot to be honest, but we did ensure our websites were responsive and any mobile usability issues in Google search console (formally webmaster tools) were resolved.
We tracked our client’s rankings on mobile and desktop prior to the mobile update launch and continued to track them during and after it had rolled out. Some clients did see some significant improvements in a number of their key phrases mobile positions, but on the whole things were and still are in keeping with the desktop results.
The update was deemed to be bigger than Panda and Penguin, but this has so far not been the case and it seems there was a lot of hype about not a lot. Even where we can see increases in mobile traffic it cannot clearly be put down to the update, as we have to take into account possible seasonal traffic and that use of mobile is continually on the rise.
If anyone has had a different experience of this update we would love to hear your views.