As we approach April 21st, the date that Google is to action the greatly anticipated ‘Mobile-Friendly’ algorithmic update, the digital world is waiting with baited-breath to see what this actually means for online search.
Having recently returned from one of the UK’s largest SEO conference’s, BrightonSEO the USdigital team witnessed multiple takes and interpretations on what this update could mean for the industry and indeed what measures should be taken to prepare clients’ websites for this update, (amongst other hot topics such as SEO vs. PR and a great talk by Jon Earnshaw on the perils of internal cannibalisation) both of which deserve a blog post in their own right.
So, what do we know at this point?
Well it is common knowledge that Google is doing it’s very best to become more and more humanised, the search engine strives to serve its users with content that is as meaningful and as accurate as possible. When we look at mobile usage stats since 2007 it is clear to see just how big the mobile search market has become.
Google made a strong hint late in 2014 that change was on the horizon with the introduction of the ‘Mobile Friendly’ tag which immediately lets users know whether sites had been designed with a smaller screened device in mind:
As ever, Google has kept quiet on exactly how this algorithmic change will impact the search results – it is thought that initially the update will be limited to search results on mobile but we wonder how long it will be before desktop results will also see an impact.
Prior to the developments in late 2014 the USdigital team were making all clients aware of the importance of mobile and we are pleased to say that a very high proportion of websites hosted by ourselves are indeed mobile responsive. With this in mind we are still monitoring a high number of keywords and ranking positions on desktop and mobile on a daily basis across the board for our clients so that we can pick up on any search result fluctuations as soon as possible.
We will be back following the update with part two of this post in order to give our opinion/findings and to review the opinions of the SEO industry (of which we are certain there will be many!).
View the mobile responsive section of our website for more information: http://www.usdigital.co.uk/what-we-do/mobile-web-design/