To start 2015 we have put together 5 great New Year SEO objectives for your website.
Admittedly it was difficult to pick a top 5 as there are so many different SEO factors to take into account when optimising a website, but here are our top 5 SEO tips for the New Year:
1. Make your website Responsive
Google has made it quite clear through a number of tests that they have been carrying out, having a responsive website (a website that adapts to different screen sizes and is optimised for mobile users) is a BIG THING!
If you think about it, it makes obvious sense. Google’s aim is to show users the most relevant website for their search query. If someone is searching on a mobile device and your website is not mobile optimised, then your site is less likely to engage the user.
Even if you do not have a great amount of mobile visitors , not having a responsive website is extremely likely to affect your rankings over 2015. If you haven’t done it already get onto it, make your site responsive!
2. Carry out a Technical Audit
A new year, a new start, time for a new audit! If Google cannot read your website efficiently your rankings will struggle. Google has created tools such as Schema to enable you to tell Google specifically about each page, it can also allow the search results page to display more information about your company or product, such as the price. Are you taking full advantage of your headings, page titles etc? Is your Webmaster Tools squeaky clean? If you are not sure what should be included in a technical audit get in touch and we will endeavour to assist you.
3. Link Detox
Since Google has started updating its Penguin algorithm on a daily basis it would be wise to get your backlink profile in check. Make sure any remaining “nasty’s” are removed or at least do your very best. Ensure that the links you build in 2015 are as natural as possible, and thoroughly check the websites you are getting a link from – you don’t want their negative ‘juice’ being passed through to your website!
4. Write Engaging Content
The Panda update has also been a focus for Google throughout 2014 and there is no reason to suggest that this will not continue throughout 2015. Ensure that your content is unique, engaging and well written to keep Panda at bay. What is your audience is interested in, are they looking for particular information? Find out what they need and deliver it to them!
5. Do more on Social Media
Google now takes into account your websites/company actions across the internet as a whole. Who recommends the website? Who is connected with the website? Etc. Are you engaging audiences elsewhere? If it suits the business you are in then you really should allocate some time or somebody to keep your profiles updated in order to spread the word of your brand, and as a result help gain more visitors to your website.