About USdigital

Archive for the ‘Pay per click advertising’ Category

Looking to launch a new business?

Posted by johnk
May 11th, 2011

Apprentice fever has hit our TV screens again and is likely to dominate office chat in the weeks to come. In this series candidates are competing for an investment in their own business rather than a 6 figure salary as Lord Sugar aims to show that despite the current economic situation there is still the opportunity to make money.

A strong online presence is key to any new or young business. USdigital have recognised this with their new start-up business website and online advertising packages. Ranging from small brochure websites to spread the reach and awareness of a business to e-commerce websites showcasing a range of products, USdigital can create the bespoke solution for all requirements.

It doesn’t just stop at websites. Here at USdigital we understand the importance of being on the first page of search engine listings for phrases key to the success of the website as well as utilising pay per click advertising opportunities.

For no obligation advice on how USdigital can help you please contact one of our team who are always happy to use their enthusiasm for all things digital to help you.

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Football website goes live

Posted by Ryder Sugden
October 4th, 2010

Football Ground Equipment has launched it’s new website with the help of USdigital’s web design team. The new content managed website found at www.footballgroundequipment.co.uk showcases the large range of ground equipment the company offers including football goals, football nets, football scoreboards and football pitch accessories. The website was designed by USdigital, and will be supported by a Pay Per Click advertising campaign and a large SEO campaign.  The website targets football clubs, schools and leisure centres throughout the UK.

USdigital’s sister company Unsworth Sugden will also provide printed marketing literature support for Football Ground Equipment, and complete branding for the company.

For more information about USdigital’s services please contact Ryder Sugden

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Looking to be found

Posted by johnk
August 11th, 2010

The internet is by far one of the largest marketing tools open to companies of all types and sizes. The expectancy of companies and organisations to have a website is so great that it’s a shock if they don’t have one.

This large volume means that for some time it has no longer been good enough to simply have a website. With the majority of users preferring search engines to find what they want, failure to manage your online presence such as where it appears in their rankings results in losses to competitors.

Search engine optimisation (SEO) and pay per click advertising (PPC) create opportunities to stand out in crowded market places and direct traffic to your website. An effective combination of SEO and PPC creates and/or improves online brand awareness with this also being reflected on the high street and in commercial centres.

SEO is considered the more common tool for improving search engine listings but PPC allows keyword effectiveness to be analysed so the most effective combination of SEO and PPC can be selected.

Controlling your site’s online presence isn’t just about climbing the rankings to the top listings. Already a reputable leader in your market place? Social networking allows a huge scope for freedom of speech. If a site isn’t optimised there is a risk of other people’s views on your company being more visible than how you portray yourself.

Is your site doing all it can for you?  

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Print and Digital Marketing Complement for Success

Posted by johnk
June 7th, 2010

Unsworth Sugden’s advertising division and digital marketing division, US Digital, have combined their specialities to great effect for the Woodland Trust. Their knowledge of advertising and the importance of utilising a strong online presence has allowed the Woodland Trust to find the right candidates for numerous positions.

Thanks to an effective combination of print, website design and website development, the Woodland Trust was inundated with strong, high quality applicants. This proves the internet has not yet completely outdated print and that the qualities of both can be used to great affect.

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Cricket Website

Posted by Ryder Sugden
October 13th, 2009

USdigital has launched a new website for UK cricket ground equipment manufacturer, Durant Cricket, who design and supply cricket nets, cricket covers, cricket scoreboards and other cricket equipment.  The new content managed website can be seen at Durant Cricket .  USdigital is also helping Durant Cricket with a online campaign including pay per click advertising, monthly email marketing campaigns, and search engine optimisation.

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