We have all by now seen news of Google’s search algorithm revamp, in what has been described by many as its biggest update in three years. The official announcement was made on Thursday 26th September. This is thought to be the culmination of 15 years of work and the technical advances to the core algorithm will continue to keep search results relevant. The changes were announced along with an updated version of the Google Search app on iOS, which is “coming soon”. Continue reading
As mobile internet use has steadily increased, responsive website design increased too. It is the preferred method of delivering eye catching websites which look good on any device. It is a big priority for designers and developers to ensure that there is consistency in what is delivered to the user regardless of the device they view it from. Continue reading
Some solid SEO tips…
Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.
Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.
Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.
First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page.
Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way.
Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)
Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.
Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name othertimes.
Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar.
There is a lot more to search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings!!!
The popular Regency Hotel and Restaurant situated on London Road just south of Leicester city centre has chosen USdigital to launch an SEO campaign. The Leicester hotel wants to drive more search engine traffic to its website through Google with targeted keywords.
It is always a topic of conversation in any website meeting: ”where are we in Google? We need to be top of the first page. We need to be above our competitors!” Companies are becoming obsessed with search engine optimisation and being top on the first page of Google. And quite rightly so, with Google accounting for over 50% of Internet searches, it is a powerful marketing tool.
However, Microsoft is now bidding to overthrow Google’s search engine supremacy with the launch of Bing, a new search engine it says will give more useful results and end its rival’s dominance.
The search engine will allow users to target their searches more accurately and do away with the millions of irrelevant results that many searches retrieve on Google. Microsoft calls it a “decision engine” because, it claims, it refines your search more carefully and offers a list of topics of related interest — something Google doesn’t do.
Bing went live in the US on the 2nd June, and is currently under development at Microsoft’s headquarters in London. Ashley Highfield from Microsoft says, We have what we think are a series of Google-beating features.” ”We are trying to move from a world where people are generally frustrated with their search, to one where people are genuinely pleased with their answers.
“For example, if you enter Nikon D80, Bing will know you are looking for a camera. From that moment on, a lot of things happen differently. With Google you get 500,000 search results in decreasing relevance. With us, because we know it’s a camera, we immediately open up categories on the left hand side. It starts with where to buy Nikon D80s, the next one is instruction manuals, or how to use Nikon D80s. Anything you put in it will recognise and start to categorise.”
Bing is an exciting new bit of kit, but it surely faces an up hill struggle to surpass Google. But one day we could just be adopting the phrase ’Bing it’ in preference to ’Google it”