Looking to be foundPosted by johnk
August 11th, 2010
The internet is by far one of the largest marketing tools open to companies of all types and sizes. The expectancy of companies and organisations to have a website is so great that it’s a shock if they don’t have one.
This large volume means that for some time it has no longer been good enough to simply have a website. With the majority of users preferring search engines to find what they want, failure to manage your online presence such as where it appears in their rankings results in losses to competitors.
Search engine optimisation (SEO) and pay per click advertising (PPC) create opportunities to stand out in crowded market places and direct traffic to your website. An effective combination of SEO and PPC creates and/or improves online brand awareness with this also being reflected on the high street and in commercial centres.
SEO is considered the more common tool for improving search engine listings but PPC allows keyword effectiveness to be analysed so the most effective combination of SEO and PPC can be selected.
Controlling your site’s online presence isn’t just about climbing the rankings to the top listings. Already a reputable leader in your market place? Social networking allows a huge scope for freedom of speech. If a site isn’t optimised there is a risk of other people’s views on your company being more visible than how you portray yourself.
Is your site doing all it can for you?