About USdigital

Businesses are realising the importance of email marketing. According to a poll published by the Online Marketing Blog, 17 per cent of respondents claimed email is one of three marketing channels they are looking to emphasise during the course of 2009.

This month Experian released a new report entitled ‘Engaging online with the Empowered Consumer’ which looks at how effectively businesses are using their website and e-channels to market to their customers.

Essentially the report found that many retailer and e-commerce businesses are not doing everything they could to nurture and grow their customerbase.

Yesterday saw the UK grind to a halt under a whole 10cm of snow. Here in Leicester transport seemed to be still running, but the journey to the office took about twice as long. At least we all made it in one piece.

Unfortunately in these times, one of the cut backs companies make is on their advertising spend. Traditional advertising through newspapers, magazines, TV and radio are all seeing a reduction in spend, with things only picking up slightly into 2010.

But online advertising is actually on the increase, with figures for 2009 expected to be between 8% and 10% in positive growth.

The web design team at USdigital would like to wish all our clients in Leicester and beyond a happy Christmas, and hope to speak to you in 2009.

Apparently, today is set to be the busiest day of the entire year for shopping online!

An estimated £320million is going to pour out of the nation’s pockets today at UK ecommerce websites.

Only a couple of years ago SEO seemed to be a mysterious form of ‘black magic’. It was believed, somewhere out there, existed powers which would help to position your website within Google and other search engines. People realised SEO existed, but paid little attention to it.

Web design is crucial; no one wants a 2nd rate, pedestrian looking website. However, there is little point in having an all singing, all dancing website if no one is accessing it.

Bucking the trend of the recent doom and gloom figures for consumer spending, it has been reported yesterday in the national press that online spending has actually increased since last year - up 16.6% in fact from last year’s figures.