November 25th, 2008
Web design is crucial; no one wants a 2nd rate, pedestrian looking website. However, there is little point in having an all singing, all dancing website if no one is accessing it.
Without a method of directing traffic to your site, it will achieve nothing. No matter how informative the website is, or how great the design looks, your website will be unlikely to generate new business or sales enquiries.
Website Traffic can be generated in 6 main ways:
1. Search Engine Optimisation
2. Online advertising
3. Press Advertising and PR stories
4. Pay per Click Advertising
5. Email Marketing
6. Internet Users directly accessing your website
Search Engine Optimisation is considered by many as the most important method in getting traffic to your website. To maintain an effective SEO strategy, it must be performed on an ongoing basis.
While press advertising is seeing a decline, online advertising is proving more popular. Web banners and skyscrapers are important digital marketing tools in getting the internet user to jump onto your website.
If you are looking to get your website onto the first page of Google and generate instant traffic to your site then Pay Per Click Advertising is often a good answer- however this can prove expensive in the long run!
Email marketing is good at getting repeat visitors to your website.
Emailing your database and directing people onto your website from their inbox, often through special promotions is an excellent way of generating site traffic.
Remember people won’t just stumble across your website. You must actively market it.
Web Design is important. But so is website traffic!!!