About USdigital

Apprentice fever has hit our TV screens again and is likely to dominate office chat in the weeks to come. In this series candidates are competing for an investment in their own business rather than a 6 figure salary as Lord Sugar aims to show that despite the current economic situation there is still the opportunity to make money.

A strong online presence is key to any new or young business. USdigital have recognised this with their new start-up business website and online advertising packages. Ranging from small brochure websites to spread the reach and awareness of a business to e-commerce websites showcasing a range of products, USdigital can create the bespoke solution for all requirements.

It doesn’t just stop at websites. Here at USdigital we understand the importance of being on the first page of search engine listings for phrases key to the success of the website as well as utilising pay per click advertising opportunities.

For no obligation advice on how USdigital can help you please contact one of our team who are always happy to use their enthusiasm for all things digital to help you.

Unfortunately in these times, one of the cut backs companies make is on their advertising spend. Traditional advertising through newspapers, magazines, TV and radio are all seeing a reduction in spend, with things only picking up slightly into 2010.

But online advertising is actually on the increase, with figures for 2009 expected to be between 8% and 10% in positive growth.

One of the benefits of online advertising is its pay-as-you-go approach.
With Google adwords, setting daily limits to your click-throughs, and also having the ability to pause or pull the plug in an instant allows for careful spending.
With traditional advertising, much larger fees need to be called on in one, pre-campaign, lump sum.

Another positive to online advertising is the ability to track where click-throughs have come from, using something like Google Analytics. Understanding exactly who your customerbase is key to your success as a business.

Web design is crucial; no one wants a 2nd rate, pedestrian looking website.  However, there is little point in having an all singing, all dancing website if no one is accessing it.

Without a method of directing traffic to your site, it will achieve nothing.  No matter how informative the website is, or how great the design looks, your website will be unlikely to generate new business or sales enquiries.
Website Traffic can be generated in 6 main ways:

1.  Search Engine Optimisation
2.  Online advertising
3.  Press Advertising and PR stories
4.  Pay per Click Advertising
5.  Email Marketing
6.  Internet Users directly accessing your website

Search Engine Optimisation is considered by many as the most important method in getting traffic to your website.  To maintain an effective SEO strategy, it must be performed on an ongoing basis.
While press advertising is seeing a decline, online advertising is proving more popular.  Web banners and skyscrapers are important digital marketing tools in getting the internet user to jump onto your website.
If you are looking to get your website onto the first page of Google and generate instant traffic to your site then Pay Per Click Advertising is often a good answer- however this can prove expensive in the long run!
Email marketing is good at getting repeat visitors to your website. 

Emailing your database and directing people onto your website from their inbox, often through special promotions is an excellent way of generating site traffic.

Remember people won’t just stumble across your website.  You must actively market it.

Web Design is important.  But so is website traffic!!!