About USdigital

The internet is by far one of the largest marketing tools open to companies of all types and sizes. The expectancy of companies and organisations to have a website is so great that it’s a shock if they don’t have one.

This large volume means that for some time it has no longer been good enough to simply have a website. With the majority of users preferring search engines to find what they want, failure to manage your online presence such as where it appears in their rankings results in losses to competitors.

Search engine optimisation (SEO) and pay per click advertising (PPC) create opportunities to stand out in crowded market places and direct traffic to your website. An effective combination of SEO and PPC creates and/or improves online brand awareness with this also being reflected on the high street and in commercial centres.

SEO is considered the more common tool for improving search engine listings but PPC allows keyword effectiveness to be analysed so the most effective combination of SEO and PPC can be selected.

Controlling your site’s online presence isn’t just about climbing the rankings to the top listings. Already a reputable leader in your market place? Social networking allows a huge scope for freedom of speech. If a site isn’t optimised there is a risk of other people’s views on your company being more visible than how you portray yourself.

Is your site doing all it can for you?  

The popular Regency Hotel and Restaurant situated on London Road just south of Leicester city centre has chosen USdigital to launch an SEO campaign. The Leicester hotel wants to drive more search engine traffic to its website through Google with targeted keywords.

Only a couple of years ago SEO seemed to be a mysterious form of ‘black magic’.  It was believed, somewhere out there, existed powers which would help to position your website within Google and other search engines.  People realised SEO existed, but paid little attention to it. 

Now things have changed!  SEO is the new marketing meeting buzz word.  We can no longer go to a client marketing meeting without mentioning Search Engine Optimisation.  Everyone wants to know more about SEO. 

Why is my website not on the first page of Google? 
My competitor’s website is on the first page? 
How do I get my site onto the first Page of Google?
Question: Why are people now paying more attention to SEO?
Answer:  Because they can’t afford not too?

With over 38 million people in the UK using the internet (over 60% of the UK population), and with 80% percent of these people using search engines to find the service or product they need, companies can no longer ignore SEO.  A company’s website must feature highly in the Search Engine’s - especially Google. 

Company directors and marketing managers are now spending less time worrying about web design and more time worrying whether their website is being built in a search engine friendly manner.

Statistics taken from Hitwise and Nielsen/Net Ratings