The popular Regency Hotel and Restaurant situated on London Road just south of Leicester city centre has chosen USdigital to launch an SEO campaign. The Leicester hotel wants to drive more search engine traffic to its website through Google with targeted keywords.
Only a couple of years ago SEO seemed to be a mysterious form of ‘black magic’. It was believed, somewhere out there, existed powers which would help to position your website within Google and other search engines. People realised SEO existed, but paid little attention to it.
Now things have changed! SEO is the new marketing meeting buzz word. We can no longer go to a client marketing meeting without mentioning Search Engine Optimisation. Everyone wants to know more about SEO.
Why is my website not on the first page of Google?
My competitor’s website is on the first page?
How do I get my site onto the first Page of Google?
Question: Why are people now paying more attention to SEO?
Answer: Because they can’t afford not too?
With over 38 million people in the UK using the internet (over 60% of the UK population), and with 80% percent of these people using search engines to find the service or product they need, companies can no longer ignore SEO. A company’s website must feature highly in the Search Engine’s - especially Google.
Company directors and marketing managers are now spending less time worrying about web design and more time worrying whether their website is being built in a search engine friendly manner.
Statistics taken from Hitwise and Nielsen/Net Ratings
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