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The clash of the Titans

It is always a topic of conversation in any website meeting: ”where are we in Google?  We need to be top of the first page.  We need to be above our competitors!”  Companies are becoming obsessed with search engine optimisation and being top on the first page of Google.  And quite rightly so, with Google accounting for over 50% of Internet searches, it is a powerful marketing tool.

However, Microsoft is now bidding to overthrow Google’s search engine supremacy with the launch of Bing, a new search engine it says will give more useful results and end its rival’s dominance.

The search engine will allow users to target their searches more accurately and do away with the millions of irrelevant results that many searches retrieve on Google. Microsoft calls it a “decision engine” because, it claims, it refines your search more carefully and offers a list of topics of related interest — something Google doesn’t do.

Bing went live in the US on the 2nd June, and is currently under development at Microsoft’s headquarters in London.  Ashley Highfield from Microsoft says, We have what we think are a series of Google-beating features.” ”We are trying to move from a world where people are generally frustrated with their search, to one where people are genuinely pleased with their answers.

“For example, if you enter Nikon D80, Bing will know you are looking for a camera. From that moment on, a lot of things happen differently. With Google you get 500,000 search results in decreasing relevance. With us, because we know it’s a camera, we immediately open up categories on the left hand side. It starts with where to buy Nikon D80s, the next one is instruction manuals, or how to use Nikon D80s. Anything you put in it will recognise and start to categorise.”

Bing is an exciting new bit of kit, but it surely faces an up hill struggle to surpass Google.   But one day we could just be adopting the phrase ‘Bing it’ in preference to ‘Google it”

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