USdigital - web design Leicester
Digital new homes marketing
New Homes Marketing is Changing
Never has marketing been so important for housebuilders. No longer can a company rely solely on a regional press advertisement to sell homes. New media and the internet are becoming increasingly important.
USdigital offers a full range of online marketing solutions for housebuilders. We currently work for a number of high profile UK housebuilders and what they all receive, without exception, is a truly dedicated, hands-on service.
Online Advertising
Online advertising on specialist industry sites like Smart New Homes, Right Move and Prime Location is proving more popular. While web banners, sky scrapers and animated buttons are excellent tools in directing potential home buyers through to your website. Companies are now spending a larger proportion of their media advertising on the internet.
Housebuilder Websites
When people see a development advertised in regional press, they are likely to visit your website to find out more information. It is paramount the website provides a good first impression of the development, just the right amount of information is needed. The website must grab the homebuyers interest and make them want to visit site.
Keeping housebuilder websites up to date
It is crucial housebuilder websites are kept up to date, with new development launches; developments becoming sold out; showhome openings; plot availability changes; new photography; latest news stories; current incentives and other marketing messages all needing to be updated every week. USdigital offer housbuilders an all inclusive maintenance fee to make all of these amends, so you know exactly where you stand every month with website costs. Alternatively, we can produce a content management system so your website can be updated in-house.
Appearing high in Google for search terms like 'new homes for sale in...'
This can be achieved through search engine optimisation (SEO) or pay per click advertising. Search engine optimisation is where your website listing appears naturally down the left hand side of a seach engine like Google, while pay per click advertising is generally the sponsored links down the right hand side. The aim of both marketing tools is to get your housebuilder website as high as possible in Google.
Email Marketing for house builders
Email marketing is becoming a useful tool for house builders in updating people on latest availability, incentives and launches. It is relatively inexpensive and can easily be analysed. Email addresses can be compiled from a contact form on the website and automatically added to an online email database. USdigital design the html email and distribute to the email database. USdigital then offer an online reporting facility, so the housebuilder can analyse exactly who opened the email, which links were clicked on and ascertain who was interested in which developments.
Further Information
If you would like to find out more about how we have helped other house builders nationwide, call Ryder Sugden on 0116 254 5004 or email
Call us for a chat on Leicestershire 0116 254 5004