USdigital - web design Leicester
What we do - Online Advertising
Online Advertising
There is little point in paying for an all singing all dancing website if no one can find it! We offer our clients a comprehensive online advertising service, aimed at directing traffic through to your website. From web banners and skyscrapers, to pay per click advertising and Google Adwords, USdigital offer a comprehensive ad design and online media researching service.
Our in house media planning and buying department can recommend, which websites are the best to advertise your business on. We design and book online advertisements for consumer publications, as well as more specialist media.
- Web banners
- Sky Scrapers
- Animated buttons
Pay Per Click - Search Engine Marketing
In addition to the more creative form of online marketing, pay per click (search engine marketing) is proving increasingly popular with companies in directing traffic to their website. Pay per click is now the most cost effective and measurable online advertising tool on the web.
What does PPC do?
Pay per click allows you to bid against other advertisers to obtain top positions for specified keywords, charging you only when someone clicks through from your advert to your site. As long as you outbid your competitors you are generally guaranteed a top three position.
The advertising platform
Pay Per Click search engines that your listings can appear on include: Google, Yahoo, MSN, Ask Jeeves, Lycos, AltaVista, Overture, Miva (formerly Espotting), AOL and many more.
How USdigital can help you?
- Create accounts with the major search engines
- Produce a comprehensive list of relevant search terms
- Write creative ad text for each search term
- Provide detailed reporting including ROI CPA
- Optimise each search term against ROI
- Manage bids on all search terms, up to 48 times per day
- Provide brand protection and monitoring
- Provide options for click fraud detection services
Why use an agency to manage PPC accounts?
Managing PPC seems simple. In reality it is not. Managing multiple search engine accounts and adjusting bids on hundreds or thousands of search terms can be labour intensive. We can remove that hassle from your internal resource whilst reducing CPC's and increasing ROI. This means that our service usually pays for itself.
