The key to having an effective website is to getting the right people to visit it. Search engine optimisation is about ensuring your site is designed, built and contains the right textual content to ensure your site appears prominently in search engines.
The primary aim is to ensure your website features as high as possible in the search engine rankings, in order to generate traffic to your site, and hopefully new business.
Ideally the ultimate aim is to be on the first page of every search engine like Google, Yahoo and MSN.
There is no easy way at achieving this, and now with over 20 billion pages on the internet, online competition is at its greatest. However with more than 50,000 homes signing up to broadband each week and with 70% of the adult population now able to access the internet at home or at work it's paramount for companies to have an online presence.
Here at USdigital, we use our experience and knowledge to help your website work with the engines and therefore get you good results over a long period of time.
There are many factors which influence this and we can advise the correct methods to ensure your not here today gone tomorrow in the search engine rankings.
If you've tried for months to get into Google and it just isn't happening there is probably a good reason for that.
Above is a video of Matt Cutts of Google, explaining the basics of SEO in an interview with USA Today. Matt provides viewers with an SEO overview and talks about the preliminary tasks involved in performing optimisation on your website.
To find out how USdigital can help get your company's website get onto the first page of Google, call Ryder Sugden on 0116 254 5004 or email