Daria Pinfold

Digital Assistant at US Digital. As an enthusiastic learner myself, I'll keep you updated with all the breaking digital news.

Performance Max – New Future of Smart Shopping & Local Campaigns

Google is upgrading Smart Shopping and Local Campaigns. Now, with an easy one-click tool, you can change them to Performance Max versions, one by one or all at once. If you leave them as they are, then they will be upgraded automatically before September 2022.

Accordingly, Performance Max will be the only option for business companies, running Shopping and Local Campaigns.

In this article, we’ll discuss the reasons Google is replacing Smart Shopping and Local Campaigns with Performance Max and what the last can bring into the world of Google advertising.