Sam Astill

Digital Account Executive at US Digital with an avid interest in SEO and all things Digital Marketing. I’ll be updating you with any news on Google Algorithms and latest technology updates.

Google Algorithm Update July 2019

We are seeing potential signs of an incoming Google algorithm update for July 2019. Up to this point July has been a relatively quiet month in terms of Google activity. Although they are constantly bringing out various updates these are not always centred around core algorithm updates and will usually have no impact upon us individually.

What Are HTML Title Tags in SEO?

There are many factors important in allowing sites to rank effectively. Quality of content, user signals and backlink profiles are just some of these factors. However, a major ranking factor that can often be overlooked is the HTML title tag. When implemented correctly they drive in extra traffic and alongside other HTML tags such as meta descriptions can drive other behaviour metrics such as click-through rates. Understanding what title tags actually are and the SEO best practice for using these can pose problems. That is why we have compiled a brief guide on what title tags are and the benefits these can provide for you.

Google Algorithm Update June 2019

As ever there are big movements in the SEO world. Announced by Google on June 2nd, there has been a roll out of a core Google algorithm update for June 2019. This process took several days to fully roll out but is now complete. What makes this update interesting is the fact Google pre-announced it. As we know they are usually very quiet on any potential update and very rarely do they pre-announce it. This has been confirmed as a core update to the search ranking algorithms.

Google Algorithm Update May 2019

It may only be the start of May but we are already seeing signs of a potential Google algorithm update. Various tracking sensors have been picking up fluctuations and movements over the 1st and 2nd of May.

Brighton SEO 2019 – What We Learned

Brighton SEO is always a fantastic occasion and 2019 did not disappoint. With such a strong line-up of speakers and talks covering the whole span of digital marketing there certainly was plenty for everyone to enjoy! The digital team here at Unsworth Sudgen took a trip down to Brighton and below are a few observations we took away.

Google’s Indexing Issue April 2019

We are seeing widespread reports of a potential bug with google that is resulting in many URLs and web pages being dropped from the Google Index. Chatter throughout the SEO world is  indicating many pages not showing up in Google Search Console as indexed or showing up in SERPs when searched.

Google Algorithm Update April 2019

We may only be the start of April 2019 but once again we are seeing signs of volatility throughout the search engine result pages. After the mayhem that was March and Google announcing a core algorithm update as of the 12th March it is safe to say 2019 has seen a hectic start from an SEO perspective.

Google Algorithm Update March 2019

It may only be the start of March but we are already seeing significant positional changes and keyword shifts throughout. This is also consistent with various volatility sensors, such as SEMrush. So far for March 2019 it has already recorded scores of 8.1 and 5.9 in the UK for desktop viewports on the 2nd and 5th respectively.

Google Algorithm Update February 2019

There appears to be chatter of a potential February Google Algorithm Update in the SEO world in 2019. The signs also support this. Our trusted sensor over at SEMrush is showing us a score of 7.6/10 for Thursday 7th February in the UK. This also appears to be consistent throughout various other locations in Europe. As the past few weeks have been rather quiet relatively speaking it will be interesting to note the consequences of this latest update. Google frequently tells us to focus on the quality of content. The importance of content marketing can not be underestimated. As Google rarely informs us of any incoming updates it is crucial we ensure our content is of a high quality and give no reasons to be penalized.