It isn’t surprising to see the internet has become the main platform for many companies considering its high accessibility. Once it happened, SEO turned into an undeniably important part of digital business success. SEO transformed into a digital version of Maneki-Neko, a Japanese figurine which brings good luck and profit to its owner.
So, if you’re interested in reaping some online business benefits, you’ll find our guide on SEO-friendly web design invaluable.
If you are wondering how to attract new customers to your business then we have an answer for you. Reaching potential customers is easy with Search Engine Optimisation! In the modern world, with so much competition presented on the market, it’s important to stand out. SEO is a marvellous marketing tool for this as it enables you to stand alongside big-budget brands. Generally speaking, good SEO does miracles: it can significantly expand your client base avoiding budget-damaging decisions. Let’s immerse a bit deeper into why SEO is such a splendid marketing option for big and small companies and what tips can make SEO work in your business field.
According to Semrush Sensor, it’s been an intense month so far with the volatility above the medium on most days. The lowest volatility score it’s had is 4.6 which is still quite high in comparison with the previous statistics. The highest it’s reached is 9.3, right after the announced big Google algorithm update in May 2022.
Google is upgrading Smart Shopping and Local Campaigns. Now, with an easy one-click tool, you can change them to Performance Max versions, one by one or all at once. If you leave them as they are, then they will be upgraded automatically before September 2022.
Accordingly, Performance Max will be the only option for business companies, running Shopping and Local Campaigns.
In this article, we’ll discuss the reasons Google is replacing Smart Shopping and Local Campaigns with Performance Max and what the last can bring into the world of Google advertising.
In a year and a few months, on July 1, 2023, Universal Analytics will cease to process new data and Google Analytics 4 will take its place.
Universal Analytics 360 properties will continue the work of data processing until October 1, 2023.
And then, the new era of Google Analytics will fully begin.
From the 30th of June 2022, expanded text ads will continue to work but in a different mode. Users will no longer be able to create new or edit existing expanded text ads. However, the pause, resume & remove functions will still be available.
What does it mean?
In April 2020 the UK government announced they would be introducing a new tax on large multi-national enterprises operating within the digital economy with a turnover of over £500m in the UK market. This will be a 2% tax applied to revenues on search engines, social media services and online marketplaces. With this impacting a range of enterprises from search engines such as Google through to social media platforms such as Facebook, it is sure to be wide reaching.
The past six months have certainly been a roller coaster with lockdown pushing companies further than they imagined. We are now beginning to see some light at the end of the tunnel, as we begin to take tentative steps in this strange new world. Most companies should have been active during lockdown ensuring their digital marketing strategies are locked down (sorry), but we know for many this is not the case, instead binge watching Netflix and waiting for this all to blow over. But fear not, coming out of lockdown here are some strategies that you should be focusing on.
We are living in crazy and unpredictable times but there are two things that we can be sure about. The fact that COVID-19 is temporary and in the grand scheme of things it’s short-term, the second is that keeping your foot on the gas now will only leave you in a better position once the pandemic has passed in terms of SEO. After all, businesses will get back to normal and you need to be in a prime position to hit the ground running on the other side of the pandemic.
The start of February 2020 has certainly been an interesting month with regards to a potential Google algorithm update. There has been plenty of low lying chatter throughout various chat rooms and forums. This is also reflected in sensors which are picking up signs of volatility. These shock waves do not, as yet, appear to be anything major but there is certainly still some movement.