Google Algorithm Update October 2019

Google Algorithm Update October 2019

After the furore that surrounded the release of the September Core Update, are we seeing further signs of a Google algorithm update carrying on into October 2019? Google did after all indicate that the core update would take a few days to be fully rolled out. Is it possible we are seeing a continuation of this? It may only be the 3rd of October but we are seeing initial signs of a potential shake up in the result pages. SEMrush has thrown up a score of 5.3/10 on a desktop viewport throughout the United Kingdom. This climbs up to 5.5/10 on a mobile viewport. This appears to be constant throughout Europe with scores as high as 5.4/10 (Germany) and 6.5/10 (Spain) recorded.

This could of course be completely unrelated, hundreds of updates are released a year. However, it is interesting to note what appears to be high volatility so soon after a major core update. We or our clients are not currently witnessing any major changes from a traffic or ranking perspective but it is of course early days and there does appear to be some low lying algorithm chatter.  We will continue to monitor and provide any updates as and when they occur!

The fallout from Google’s Core Algorithm Update September 2019

While it is early days to be able to provide a comprehensive analysis on the impact of the Core September Update, it is interesting to consider the initial results. As with any update, whether it focuses on a core update, quality or even interface and user experience, search results will change. There are inevitable winners and losers with impact upon rankings and traffic. We can also experience large fluctuations in other metrics such as click-through rates. Core updates only tend to occur several times a year, around once a quarter.

Initial results suggest that the September Core Update is not as strong as the June Core Update. September’s update appears to have had more of an impact upon Your Money or Your Life (YMYL) sites, where quality of content and the trustworthiness of this play a particularly important role, as incorrect information can have a far more serious impact. On first impressions a big winner was the Daily Mail, which of course took a large hit earlier on in the year but does appear to be bouncing back.

The nature of core updates brings the potential for large fluctuations and the chance your site can plummet. Google is often reluctant to comment on specific updates, instead pointing towards their webmaster guidelines, which tells us to focus on the quality of our content, a strong and authoritative backlink profile and technical SEO optimisations with a particular focus on site speed and mobile usability.

Has your site taken a hit from the recent core algorithm update? Is your digital marketing strategy struggling in the current SEO climate? Or perhaps you are just starting out and don’t know where to begin? If any of these scenarios apply to you, why not try out our free SEO audit!

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