Content Marketing is a marketing approach to create valuable and authoritative content designed to target a clearly defined audience. The aim is to create sustainable brand loyalty and hopefully in turn attract valuable customers in the future. Websites don’t want to be seen as purely commercial or spammy intent on driving sales. If you build trust and a rapport with your users they will be far more likely to convert. So why is content marketing important? Below are some reasons as to why…
The Benefits Of Content Marketing
There are a number of benefits to content marketing:
Brand awareness, authority and loyalty – the idea is to create a brand that can be seen as an authority. If you publish content that is both informative and trustworthy consumers are far more likely to share the content and also return to your site. It is also likely to drive more conversions.
Reaching bigger audiences – driving traffic to your site via ads is not always successful. Some internet users try to avoid ads. As a business you want to entice all forms of consumer via all forms of acquisition be it paid advertising or organic search.
Lower costs – if you place an onus on content marketing there may be less focus on paid advertising and media costs. Sites can perform content marketing in-house.
Increased traffic and conversions – Content Marketing drives a better quality of consumer. Your users will be on your site as they trust the content and view it as a valuable source. These consumers will be far more likely to convert.
The Importance Of Content Marketing
Why is Content Marketing important? Content Marketing drives a better quality of consumer to your site. This will ultimately help to drive greater sales and conversions. If your site is seen as a trustworthy and authoritative site it will also aid you in more indirect ways. By boosting your domain rankings and search engine placements you are likely to drive far more organic traffic. It is also extremely helpful in promoting social media marketing and PR. Get in contact with US Digital today to learn what content marketing can do for you.
Digital Account Executive at US Digital with an avid interest in SEO and all things Digital Marketing. I’ll be updating you with any news on Google Algorithms and latest technology updates.