In the digital world there is a wide range of possibilities when it comes to driving traffic to your site. Be it organic traffic, paid means or social media there is a variety of traffic sources available to use, each with differing levels of user quality and therefore success. One of the most, if not the most, successful drivers of high quality traffic is organic. Driving users to your site with a high user intent means said user is far more likely to convert. To be able to implement a successful organic traffic campaign requires a wide range of tactics to be implemented effectively, and the quality of your content plays a large role in this. Are you struggling with the idea of content marketing? If so then read on to find out more!
What Is Content Marketing?
Content marketing is an approach designed to provide valuable and authoritative content to target a clearly defined audience. The aim is to create sustainable brand loyalty and hopefully in turn attract valuable customers in the future. Websites don’t want to be seen as purely commercial or spammy, intent on driving sales. If you have ever heard of the term ‘Content Is King’ you will appreciate the importance of this. Building trust and a rapport with your users will make them far more likely to convert. Below are some reasons as to why it can play a particularly important role in your digital strategy:
The Benefits Of Content Marketing
Providing high quality, informative content will provide you with a wide range of benefits:
Brand awareness, authority and loyalty – the idea is to create a brand that can be seen as an authority. If you publish content that is both informative and trustworthy consumers are far more likely to share the content and also return to your site. It is also likely to drive more conversions.
Reaching bigger audiences – driving traffic to your site via ads is not always successful. Some internet users try to avoid ads. As a business you want to entice all forms of consumer via all forms of acquisition be it paid advertising or organic search.
Lower costs – if you place an onus on organic traffic sources there may be less focus on paid advertising and media costs. Sites can perform content marketing in-house.
Increased traffic and conversions – we all want to drive in a better quality of consumer, right? Your users will be on your site as they trust the content and view it as a valuable source. These consumers will be far more likely to convert.
Industry Leading Content – if you publish high quality, authoritative content on a regular basis you will quickly establish yourself as a market leader when it comes to providing industry leading content.
Other marketing tactics – Content Marketing is also useful when trying to promote other forms of marketing such as SEO, Social Media Marketing and PR.
Focus On The Quality Of Your Content
The importance of content marketing should never be underestimated. Driving a better quality of consumer to your site will ultimately help to drive greater sales and conversions. If your site is seen as a trustworthy and authoritative site, vouched for by others, it will also aid you in more indirect ways. By boosting your domain strength and result page placements you are likely to drive far more organic traffic. It is also extremely helpful in promoting social media marketing and PR.
Are you struggling with your digital strategy? Perhaps you are new to the world of digital marketing and don’t quite know where to start? Or maybe you are an established company and want to take it to the next step? If any of these scenarios apply to you why not try out our free SEO audit!
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Digital Account Executive at US Digital with an avid interest in SEO and all things Digital Marketing. I’ll be updating you with any news on Google Algorithms and latest technology updates.
