esbs

Overview

Through a targeted SEO strategy and ongoing content optimisation, organic traffic rose by 48% year-on-year, with 42% more keywords ranking in the top 10 search positions. Local SEO initiatives also delivered a 55% increase in map pack impressions, significantly enhancing local brand visibility.

Organic Search Growth

Organic search contributed to 47.4% of total page views, with 193,510 page views generated from Google alone.

Improved User Metrics

The average session duration for organic traffic reached 3 minutes and 12 seconds, indicating strong engagement with site content.

Users and Sessions

ESBS recorded 55,178 users and 87,272 sessions from organic traffic sources, representing a considerable share of the site’s total user base.

Geo-Targeted Visibility

By targeting specific towns, cities, and regions, we were able to increase local visibility, drive more qualified traffic, and improve engagement rates. Targeting local areas not only helped the society rank higher for relevant searches but also positioned it as a trusted provider within its immediate community.

• 01

  Hinckley

  (24.4%)

• 02

  Earl Shilton

  (12.1%)

• 03

  Coventry

  (12.1%)