Falcon Hotel

SEO Performance

Within six months, organic channels showed measurable improvements, showing increased visibility across key booking-related keywords.

• 01

  Targeting High-Value Search Terms

  We focused on optimising for local and intent-driven keywords such as "hotel near Uppingham" and "wedding venues in Rutland," securing top 10 rankings for multiple high-impact terms.

• 02

  Enhancing Landing Pages

  Optimisations across booking pages, including stronger calls to action, faster load times, and mobile improvements, increased user engagement and reduced bounce rates.

• 03

  Growing Organic Visibility

  Organic traffic steadily increased, with more users reaching the hotel directly through non-branded search queries, reducing reliance on third-party booking platforms.

PPC Performance

Within six months, paid channels showed measurable improvements, our targeted PPC engagement helped lay a foundation for sustainable digital growth.

• 01

  Highly Targeted Campaigns

  PPC activity focused on key commercial areas like wedding packages, weekend breaks, and event stays, capturing high-intent users at critical booking moments.

• 02

  Cost-Efficient Lead Generation

  With careful keyword and audience targeting, we maintained a competitive average cost-per-click, delivering quality traffic that converted into direct enquiries and bookings.

• 03

  Local and Seasonal Focus

  Ad strategies were tailored seasonally and geographically, ensuring the hotel maximised visibility during peak times and in high-value local markets.

Conclusion

Organic traffic accounted for a growing share of the site's overall visitors, while PPC campaigns delivered click-through rates above industry benchmarks, translating into a steady increase in direct booking enquiries.