SEO and PPC boosting visibility and homebuyer enquiries regionally.
Increase in Conversions
Decrease in Cost Per Conversion
Increase in New Visits
Through targeted PPC strategies, Harron Homes achieved rapid growth across both regions. In the North Midlands, paid search drove a significant increase in sessions, new users, and conversions.
PPC campaigns drove a 130.3% increase in sessions, significantly boosting site activity from high-intent users.
Optimised paid campaigns attracted 116.1% more new users, expanding brand reach.
Paid traffic helped deliver a 95% increase in page views, supporting better exploration of developments and offers.
In Yorkshire, PPC campaigns delivered strong lead generation and improved cost-efficiency, helping the brand secure more high-quality enquiries.
Conversions rose by 28.4% month-on-month, highlighting the strength of Yorkshire-focused paid search campaigns.
The cost-per-conversion in Yorkshire dropped by 20.3%, making lead generation significantly more profitable.
PPC efforts focused on key Yorkshire developments delivered strong, highly relevant traffic to the site, improving overall enquiry quality.
Through a targeted SEO and PPC strategy, Harron Homes significantly expanded its digital footprint, improved lead generation, and strengthened brand visibility across both Yorkshire and the North Midlands. Continued refinement of search marketing strategies ensures that Harron Homes remains highly visible to buyers across its key regional markets.