Harron Homes
  • GA4 Analytics & Data Analysis
  • PPC
  • Remarketng
  • StackAdapt
Case Study

Harron Homes

SEO and PPC boosting visibility and homebuyer enquiries regionally.

0%

Increase in Conversions

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Decrease in Cost Per Conversion

0%

Increase in New Visits

PPC Performance – North Midlands

Through targeted PPC strategies, Harron Homes achieved rapid growth across both regions. In the North Midlands, paid search drove a significant increase in sessions, new users, and conversions.

  • 01

    Surge in Sessions

    PPC campaigns drove a 130.3% increase in sessions, significantly boosting site activity from high-intent users.

  • 02

    Growth in New Users

    Optimised paid campaigns attracted 116.1% more new users, expanding brand reach.

  • 03

    Expanding Engagement

    Paid traffic helped deliver a 95% increase in page views, supporting better exploration of developments and offers.

PPC Performance – Yorkshire

In Yorkshire, PPC campaigns delivered strong lead generation and improved cost-efficiency, helping the brand secure more high-quality enquiries.

  • 01

    Conversion Growth

    Conversions rose by 28.4% month-on-month, highlighting the strength of Yorkshire-focused paid search campaigns.

  • 02

    Improved Cost Efficiency

    The cost-per-conversion in Yorkshire dropped by 20.3%, making lead generation significantly more profitable.

  • 03

    Targeted Local Engagement

    PPC efforts focused on key Yorkshire developments delivered strong, highly relevant traffic to the site, improving overall enquiry quality.

Conclusion

Through a targeted SEO and PPC strategy, Harron Homes significantly expanded its digital footprint, improved lead generation, and strengthened brand visibility across both Yorkshire and the North Midlands. Continued refinement of search marketing strategies ensures that Harron Homes remains highly visible to buyers across its key regional markets.

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