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- GA4 Analytics & Data Analysis
- Local SEO
- PPC
- SEO
- Web Development & Design
Kodiak Self Storage
SEO and PPC delivered strong traction within the first three months.
SEO and PPC delivered strong traction within the first three months.
Conversion Rate
Engagement Rate
New Users
Within three months, Kodiak Self Storage achieved strong digital growth, with organic search driving 42.9% of total page views and key local keywords ranking in the top 3 positions on Google. SEO delivered an organic engagement rate of 60.97%, while PPC campaigns generated 35 leads, with a low cost-per-conversion. Together, SEO and PPC created a solid foundation for ongoing growth.
Despite being in its infancy, the business has seen rapid growth in organic and paid channels, setting a strong foundation for long-term success.
Organic search accounted for 42.9% of total page views, demonstrating the immediate impact of SEO efforts in driving visibility.
The SEO strategy prioritised localised keywords such as "Storage Thirsk" and "Self Storage Boroughbridge," which ranked within the top 3 positions on Google.co.uk. These terms captured local demand, bringing in 388 new organic users.
Content improvements on pages like /self-storage-in-boroughbridge/ and /self-storage-in-helmsley/ enhanced relevance and usability, driving higher engagement rates.
Organic efforts focused on key towns such as Thirsk, Boroughbridge, and Ripon, aligning with the business's geographic targets.
The PPC campaigns generated 1,239 clicks and 35 conversions within the reporting period, with a conversion rate of 2.82%. Cost per conversion was £69.59, showcasing efficiency in capturing leads.
The PPC campaigns delivered over 109,941 impressions and 35 conversions, highlighting their ability to capture demand quickly. High-performing keywords like "Storage Thirsk" and "Storage Ripon" contributed significantly to these results.
An average cost-per-click (CPC) of £1.97 and a cost-per-conversion of £69.59 ensured a strong return on investment for paid search.
The PPC strategy concentrated on high-value towns such as Thirsk, York, and Ripon, ensuring alignment with the SEO focus.
The organic engagement rate was 60.97%, complemented by a PPC click-through rate (CTR) of 1.13%, reflecting the relevance of both strategies.
