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- eCommerce
- GA4 Analytics & Data Analysis
- Microsoft Ads
- PPC
Stuart Westmoreland
Targeted PPC drove over 300 high-quality leads for Stuart Westmoreland.
Targeted PPC drove over 300 high-quality leads for Stuart Westmoreland.
Increase in Sales
Drop in Cost Per Conversion
Conversion Rate
The campaigns achieved strong, consistent performance month-on-month, with clear momentum building across product categories. Growth in lead volume and improvements in cost-efficiency reflect a well-structured and data-driven approach to search marketing.
The National Shopping and Dyson campaigns were the top performers, driving the highest volume of qualified traffic and conversions across the account.
Across all campaigns, the average cost-per-click was £0.20, and cost-per-conversion improved significantly year-on-year, showing stronger return on ad spend.
PPC efforts successfully targeted key locations including Leicester, London, Birmingham, and Nottingham, with over 70% of conversions coming from high-priority cities.
Click-through rates held steady across all campaigns, while conversion rates improved significantly, demonstrating strong message relevance and audience targeting.
