Our Strategic Approach To PPC
If you are looking for an experienced and innovative PPC Agency USdigital can help. Pay Per Click (PPC) is website advertising, and a key tool in today’s online marketing strategy. In a similar way that you may place an advertisement in a magazine to sell a particular product or service, Pay Per Click is a method for placing an advertisement on a website search network, normally Google. It is a great way of getting your website onto the first page of Google quickly and helps attract customers to your particular business offering.
How does it work?
Pay Per Click is an auctioning type system allowing advertisers to bid for their ranking within the Search Networks. When someone searches for a particular keyword or phrase within the Search Networks, sponsored search results are displayed. In Google this is at the top of the page in the shaded box and down the right-hand side of the page. These sponsored search results then link the searcher through to a targeted and relevant website relating to the initial search term.
PPC advertising can be very targeted if managed properly. Google allows us to be very specific with types of keyphrases and negative words. Various things like targeting certain locations allowing your ads to appear only on desktops and devices in specific geographical areas. Bidding can be customised for locations, devices, and key phrases, while ad scheduling allows your ads to show only when your business is open. There are many more features ensuring your ads are hitting the best audience at the correct time.
Conversion tracking allows us to measure what results you are getting from your PPC advertising and helps provide us with return on investment for your campaign. Conversion Tracking allows us to see what happens after a customer clicks on your Google ads. It shows whether they purchased your product, signed up for your newsletter or filled out a form to receive more information.
One of the key benefits to Pay Per Click Advertising is that you, the advertiser, can set a daily budget meaning that you know exactly how much you are going to spend in any one month. USdigital then charge a management time to effectively manage and optimise your PPC campaign and provide you with reports and suggestions.