When we talk about off-page SEO it refers to actions taken outside of your website to boost your ranking and visibility within search engine response pages. The aim is to improve the appearance and perception of your own site by showing your site is full of trustworthy, credible, authoritative content. You can accomplish this by receiving inbound links from other sites that have great authority, they effectively vouch for your content.
Although Google constantly updates its algorithms and what affects a sites ranking, the general consensus is that the credibility of a site still plays a massive role in a pages ability to rank. It is all about boosting your backlink profile. Search engines see credible backlinks as an indication of the quality of your content, if there are two sites publishing the exact same content but one has a far greater backlink profile that website will be ranking higher.
When we consider off-page SEO there are three general types:
Off-page SEO is crucial in a marketing campaign to boost the credibility of your site. It is also important to ensure this form of optimisation is implemented alongside other forms of marketing such as on-page and technical SEO to truly boost your rankings.
Below we have highlighted some of our recent success stories.