There are many different aspects to digital marketing or to be more specific in this context Search Engine Optimisation (SEO). When we talk about on-page SEO we effectively mean what we can do on the website itself to boost ranking and visibility. The aim is to optimise the content that the users will see. Does your site contain pages that have clean, concise, informative content that is easy on the eye and serves its purpose?
A large part of helping a site to rank revolves around keyword research and how we can optimise your content to match search terms. The aim is to provide a service that consumers are searching for. There are a wide range of tactics that can boost an on-page SEO presence but they generally involve optimising the on screen content and HTML source code of the page. While the content must be helpful to the user it must also be structurally sound to appeal to the search engines.
On-page SEO may vary between different sites but there are a few general rules of thumb:
If you successfully incorporate these tactics into your marketing campaign you will see a boost in your sites rankings and visibility. It is important to use on-page SEO alongside other forms of optimisation such as off-page and technical SEO to truly boost a websites authority.
Below we have highlighted some of our recent success stories.