{"id":2628,"date":"2018-09-20T15:50:43","date_gmt":"2018-09-20T14:50:43","guid":{"rendered":"https:\/\/www.usdigital.co.uk\/?page_id=2628"},"modified":"2019-11-27T15:03:30","modified_gmt":"2019-11-27T15:03:30","slug":"technical-seo","status":"publish","type":"page","link":"https:\/\/www.usdigital.co.uk\/our-services\/seo\/technical-seo\/","title":{"rendered":"Technical SEO"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-2702\" src=\"https:\/\/cdn.usdigital.co.uk\/wp-content\/uploads\/20230309115623\/Technical-SEO.png\" alt=\"Technical SEO\" width=\"1400\" height=\"425\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/\" class=\"button hollow usd-button\">SEO Overview<\/a> <a href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/on-page-seo\/\" class=\"button hollow usd-button\">On-Page SEO<\/a> <a href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/off-page-seo\/\" class=\"button hollow usd-button\">Off-Page SEO<\/a> <a href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/local-seo\/\" class=\"button hollow usd-button\">Local SEO<\/a> <a href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/technical-seo\/\" class=\"button hollow usd-button\">Technical SEO<\/a><\/p>\n<h2><span style=\"color: #99cc00;\"><strong>What Is Meant by Technical SEO?<\/strong><\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Technical SEO can be thought of as the actions taken outside of the content to boost a sites ranking and visibility. It is important your site has a strong foundation in which to thrive in the future. While on-page and off-page SEO tends to get the main headlines it can be quite easy to under-appreciate the significance of technical SEO. However, without a thorough and well run technical SEO foundation a site will struggle to rank effectively and cause issues in the long run.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Search engines play a massive role in <a href=\"https:\/\/www.usdigital.co.uk\">SEO<\/a> and how a site will rank, technical optimisation allows a search engine to effectively crawl through a site. This is important as it allows the search engine to index the content on the site, considering any new, updated or deleted content and process it quicker and more efficiently.\u00a0 It allows the elimination of technical issues to let your site run smoother and more efficiently. When we consider technical SEO in its entirety there can be many issues that can affect how a site runs.<\/span><\/p>\n<hr \/>\n<h2><span style=\"color: #99cc00;\"><strong>What Does Technical SEO Consist Of?<\/strong><\/span><\/h2>\n<p><span style=\"color: #ffffff;\">There are however a few general issues that can be easily diagnosed:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><a href=\"https:\/\/www.usdigital.co.uk\/blog\/website-speed-optimisation-a-look-closer-to-home\/\"><strong>Site speed<\/strong><\/a> \u2013 users hate content that takes an age to load, the quicker the site the lower your bounce rate and the happier the user!<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><strong>Duplicated copy<\/strong> \u2013 Google tends to penalise pages that contain the same copy. Create fresh, compelling original work!<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><strong>Sitemaps<\/strong> \u2013 these help search engines be far more effective when crawling and indexing your site. Properly created XML sitemaps make crawling far more effective and efficient<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">Like all forms of optimisation, when correctly implemented you will see a boost in your sites ranking and visibility. It is also advisable that a technical SEO strategy is implemented alongside other forms of marketing such as <a href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/on-page-seo\/\">on-page<\/a> and <a style=\"color: #ffffff;\" href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/off-page-seo\/\">off-page SEO<\/a> to truly see a significant boost in rankings.<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Meant by Technical SEO? Technical SEO can be thought of as the actions taken outside of the content to boost a sites ranking and visibility. It is important your site has a strong foundation in which to thrive in the future. While on-page and off-page SEO tends to get the main headlines it<a class=\"excerpt-read-more\" href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/technical-seo\/\" title=\"ReadTechnical SEO\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1188,"parent":1909,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Technical SEO - Digital Marketing Agency Leicester<\/title>\n<meta name=\"description\" content=\"Digital agencies often provide services but don\u2019t explain what it is they are doing. We can provide a breakdown of technical SEO services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/technical-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technical SEO\" \/>\n<meta property=\"og:description\" content=\"Digital agencies often provide services but don\u2019t explain what it is they are doing. 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