{"id":2633,"date":"2018-09-20T14:14:36","date_gmt":"2018-09-20T13:14:36","guid":{"rendered":"https:\/\/www.usdigital.co.uk\/?page_id=2633"},"modified":"2019-11-27T14:58:37","modified_gmt":"2019-11-27T14:58:37","slug":"on-page-seo","status":"publish","type":"page","link":"https:\/\/www.usdigital.co.uk\/our-services\/seo\/on-page-seo\/","title":{"rendered":"On Page SEO"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-2700\" src=\"https:\/\/cdn.usdigital.co.uk\/wp-content\/uploads\/20230309115624\/On-Page-SEO.png\" alt=\"On Page SEO\" width=\"1400\" height=\"425\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/\" class=\"button hollow usd-button\">SEO Overview<\/a> <a href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/on-page-seo\/\" class=\"button hollow usd-button\">On-Page SEO<\/a> <a href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/off-page-seo\/\" class=\"button hollow usd-button\">Off-Page SEO<\/a> <a href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/local-seo\/\" class=\"button hollow usd-button\">Local SEO<\/a> <a href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/technical-seo\/\" class=\"button hollow usd-button\">Technical SEO<\/a><\/p>\n<h2><span style=\"color: #99cc00;\"><strong>What Is Meant by On Page SEO?<\/strong><\/span><\/h2>\n<p><span style=\"color: #ffffff;\">There are many different aspects to digital marketing or to be more specific in this context <a href=\"https:\/\/www.usdigital.co.uk\">Search Engine Optimisation<\/a> (SEO). When we talk about on-page SEO we effectively mean what we can do on the website itself to boost ranking and visibility. The aim is to optimise the content that the users will see. Does your site contain pages that have clean, concise, informative content that is easy on the eye and serves its purpose?<\/span><\/p>\n<p><span style=\"color: #ffffff;\">A large part of helping a site to rank revolves around keyword research and how we can optimise your content to match search terms. The aim is to provide a service that consumers are searching for.\u00a0 There are a wide range of tactics that can boost an on-page SEO presence but they generally involve optimising the on screen content and <a href=\"https:\/\/www.usdigital.co.uk\/blog\/what-are-html-title-tags-in-seo\/\">HTML source code<\/a> of the page. While the content must be helpful to the user it must also be structurally sound to appeal to the search engines.<\/span><\/p>\n<hr \/>\n<h2><span style=\"color: #99cc00;\"><strong>What Does On Page SEO Consist Of?<\/strong><\/span><\/h2>\n<p><span style=\"color: #ffffff;\">On-page SEO may vary between different sites but there are a few general rules of thumb:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><strong>Keywords<\/strong> \u2013 ensure your keywords are included in alt tags, meta descriptions, title tags, URLs, header tags and the text itself<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><strong>Internal linking<\/strong> \u2013 think of your website as a spiders web with your homepage as the centre, as it expands you want pages to be linking to one another and grow<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><a href=\"https:\/\/www.usdigital.co.uk\/blog\/why-is-content-marketing-important\/\"><strong>Content marketing<\/strong><\/a> &#8211; ensure the content you are publishing is of a high quality, no one wants to read gibberish!<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><strong>The <a href=\"https:\/\/www.usdigital.co.uk\/blog\/website-speed-optimisation-a-look-closer-to-home\/\">speed of your site<\/a><\/strong> \u2013 if your page loading times increases from 1 to 5 seconds the bounce rate can increase by 90%<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><strong>Mobile\/tablet responsiveness<\/strong> \u2013 you need a website to not only work on a desktop computer but also mobile phones and tablets<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">If you successfully incorporate these tactics into your marketing campaign you will see a boost in your sites rankings and visibility. It is important to use on-page SEO alongside other forms of optimisation such as <a style=\"color: #ffffff;\" href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/off-page-seo\/\">off-page<\/a> and <a style=\"color: #ffffff;\" href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/technical-seo\/\">technical SEO<\/a> to truly boost a websites authority.<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Meant by On Page SEO? There are many different aspects to digital marketing or to be more specific in this context Search Engine Optimisation (SEO). When we talk about on-page SEO we effectively mean what we can do on the website itself to boost ranking and visibility. The aim is to optimise the<a class=\"excerpt-read-more\" href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/on-page-seo\/\" title=\"ReadOn Page SEO\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1188,"parent":1909,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On Page SEO Leicester - Digital Marketing Agency Leicester<\/title>\n<meta name=\"description\" content=\"When it comes to digital marketing and SEO terminology it can be easy to get lost in it all. We understand the concept of on-page SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.usdigital.co.uk\/our-services\/seo\/on-page-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Page SEO\" \/>\n<meta property=\"og:description\" content=\"When it comes to digital marketing and SEO terminology it can be easy to get lost in it all. 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