{"id":2724,"date":"2018-09-24T09:45:06","date_gmt":"2018-09-24T08:45:06","guid":{"rendered":"https:\/\/www.usdigital.co.uk\/?page_id=2724"},"modified":"2019-04-24T14:34:59","modified_gmt":"2019-04-24T13:34:59","slug":"search","status":"publish","type":"page","link":"https:\/\/www.usdigital.co.uk\/our-services\/ppc\/search\/","title":{"rendered":"PPC Search Advertising"},"content":{"rendered":"

\"PPC<\/p>\n

PPC Overview<\/a> PPC Search Ads<\/a> PPC Display Ads<\/a> PPC Remarketing<\/a><\/p>\n

What Is Meant by PPC Search Advertising?<\/strong><\/span><\/h2>\n

Search advertising in seen as more of a budget option when it comes to marketing. An ad is effectively shown as soon as the exact keyword or phrase is searched for in a search engine. It allows you to control who is exposed to the ad and provides almost instant results. They are usually shown as the top few search results in an SERP and also sometimes shown at the bottom of the page. An easy way to distinguish whether it is a paid ad is if there is a small green \u2018ad\u2019 symbol next to the text.<\/span><\/p>\n

The placement of an ad is based upon its Ad Rank. This allows a bidding process that takes into account the quality of the keyword, quality of the ad copy, quality of the landing page and relevance of the ad itself. This then takes into account the quality of the advertisement and not necessarily the highest bidder, allowing a fairer bidding system.<\/span><\/p>\n

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What Does PPC Search Advertising Consist Of?<\/strong><\/span><\/h2>\n

There are many benefits to advertising on the search network:<\/span><\/p>\n