{"id":2615,"date":"2018-09-18T11:39:00","date_gmt":"2018-09-18T10:39:00","guid":{"rendered":"https:\/\/www.usdigital.co.uk\/?p=2615"},"modified":"2019-10-07T11:52:13","modified_gmt":"2019-10-07T10:52:13","slug":"google-adwords-googles-keyword-search-terms-update","status":"publish","type":"post","link":"https:\/\/www.usdigital.co.uk\/blog\/google-adwords-googles-keyword-search-terms-update\/","title":{"rendered":"Google AdWords: Google\u2019s Keyword Search Terms Update"},"content":{"rendered":"<p>When the concept of keywords was first introduced, Google\u2019s exact match for keyword targeting meant a user\u2019s query had to exactly match that of the keyword. It is perhaps clear what problems this may have caused within the AdWords world. With these issues Google decided to introduce an update whereby allowing variations of the keyword to be considered. In 2014 Google introduced the concept of variations such as misspellings, plurals and abbreviations being considered. A later update was introduced in 2017 that would consider different word orders and word functions.<\/p>\n<p><!--more--><\/p>\n<p>However the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9131274\">latest update<\/a> Google is about to introduce could be a game changer. As originally stated exact meant exact when talking about keywords. Google will now introduce an update to include what is considered close variations of the keyword. These variations will include terms with the same meaning as the keyword, as well as implied words and paraphrases. Exact words are no longer the only trigger for your keyword search results. Google states the idea is that the <em>meaning<\/em> and <em>intent<\/em> of the search query match the keyword.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-2617\" src=\"https:\/\/cdn.usdigital.co.uk\/wp-content\/uploads\/20230309115636\/Googles-New-Keyword-Update.png\" alt=\"Google's New Keyword Update\" width=\"678\" height=\"286\" \/><\/p>\n<p>This image by Google gives us an idea of how these changes could affect search queries. Not only do search results now include the exact terms but will also consider implied words, paraphrasing and terms with the same intent. The updates are not expected to be implemented for English keywords until October. It will then begin to include other languages in the following months. However it is definitely worth considering and altering your <a href=\"https:\/\/usdigital.co.uk\/our-services\/seo\/\">SEO<\/a> and <a href=\"https:\/\/www.usdigital.co.uk\/our-services\/ppc\/\">PPC<\/a> strategy immediately to encompass these changes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the concept of keywords was first introduced, Google\u2019s exact match for keyword targeting meant a user\u2019s query had to exactly match that of the keyword. It is perhaps clear what problems this may have caused within the AdWords world. With these issues Google decided to introduce an update whereby allowing variations of the keyword<a class=\"excerpt-read-more\" href=\"https:\/\/www.usdigital.co.uk\/blog\/google-adwords-googles-keyword-search-terms-update\/\" title=\"ReadGoogle AdWords: Google\u2019s Keyword Search Terms Update\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":2616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[51],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google AdWords: Google\u2019s Keyword Search Terms Update | US Digital<\/title>\n<meta name=\"description\" content=\"With Google&#039;s new keyword update imminent, what will happen? Read on to understand the implications of Google AdWords: Google\u2019s Keyword Search Terms Update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.usdigital.co.uk\/blog\/google-adwords-googles-keyword-search-terms-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AdWords: Google\u2019s Keyword Search Terms Update\" \/>\n<meta property=\"og:description\" content=\"With Google&#039;s new keyword update imminent, what will happen? Read on to understand the implications of Google AdWords: Google\u2019s Keyword Search Terms Update.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.usdigital.co.uk\/blog\/google-adwords-googles-keyword-search-terms-update\/\" \/>\n<meta property=\"og:site_name\" content=\"USdigital\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-18T10:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-07T10:52:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.usdigital.co.uk\/wp-content\/uploads\/Googles-Keyword-Update.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Astill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.usdigital.co.uk\/#website\",\"url\":\"https:\/\/www.usdigital.co.uk\/\",\"name\":\"USdigital\",\"description\":\"Innovative digital strategy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.usdigital.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.usdigital.co.uk\/blog\/google-adwords-googles-keyword-search-terms-update\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/cdn.usdigital.co.uk\/wp-content\/uploads\/20230309115637\/Googles-Keyword-Update.jpg\",\"contentUrl\":\"https:\/\/cdn.usdigital.co.uk\/wp-content\/uploads\/20230309115637\/Googles-Keyword-Update.jpg\",\"width\":1280,\"height\":850,\"caption\":\"Google AdWords: Google\u2019s Keyword Search Terms Update\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.usdigital.co.uk\/blog\/google-adwords-googles-keyword-search-terms-update\/#webpage\",\"url\":\"https:\/\/www.usdigital.co.uk\/blog\/google-adwords-googles-keyword-search-terms-update\/\",\"name\":\"Google AdWords: Google\u2019s Keyword Search Terms Update | US Digital\",\"isPartOf\":{\"@id\":\"https:\/\/www.usdigital.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.usdigital.co.uk\/blog\/google-adwords-googles-keyword-search-terms-update\/#primaryimage\"},\"datePublished\":\"2018-09-18T10:39:00+00:00\",\"dateModified\":\"2019-10-07T10:52:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.usdigital.co.uk\/#\/schema\/person\/21c5611d2a7cc776e1784092cd0b86f4\"},\"description\":\"With Google's new keyword update imminent, what will happen? 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