{"id":2729,"date":"2018-09-24T13:01:03","date_gmt":"2018-09-24T12:01:03","guid":{"rendered":"https:\/\/www.usdigital.co.uk\/?p=2729"},"modified":"2019-03-29T12:10:44","modified_gmt":"2019-03-29T12:10:44","slug":"googles-latest-algorithm-update-sep-20th-2018","status":"publish","type":"post","link":"https:\/\/www.usdigital.co.uk\/blog\/googles-latest-algorithm-update-sep-20th-2018\/","title":{"rendered":"Google\u2019s Latest Algorithm Update (Sep 20th 2018)"},"content":{"rendered":"<p>Google is at it again. There has been talk of a possible algorithm update throughout the <a href=\"https:\/\/usdigital.co.uk\/our-services\/seo\/\">SEO<\/a> world and evidence certainly seems to support this. Our favourite rankings tracker <a href=\"https:\/\/www.semrush.com\/sensor\/?category=\">SEMrush<\/a> gave a SERP volatility score of 6.5 for Thursday 20<sup>th<\/sup>. Whilst not as high as the previous noticeable update (9.2), this is still considered high by the tracker. So what could Google\u2019s Latest Algorithm Update (Sep 20th 2018) mean for me?<\/p>\n<p><!--more--><\/p>\n<p>Google loves an <a href=\"https:\/\/www.usdigital.co.uk\/googles-recent-algorithm-updates-sep-11th-2018\/\">algorithm update<\/a>. It is estimated there are hundreds of updates a year. It is definitely worth checking your page rankings to see if there has been any significant impact on your visibility. Google rarely informs us of any updates, instead just installing them silently. These algorithm updates are impossible to predict and makes life as a digital marketer just that bit harder. The majority are minor and the impact is barely negligible but every so often you get one that has profound results. We are only ever really informed of the <a href=\"https:\/\/www.usdigital.co.uk\/google-algorithm-updates\/\">big algorithm updates<\/a>, over the years these have included Panda and Penguin.<\/p>\n<p>Google algorithm updates matter to us because they change what helps a page to rank. Anybody involved in SEO would be wise to constantly follow updates and changes to see how these effects are likely to change digital marketing. What originally may have had a page ranking high on an SERP could the next day be the reason it took a hit. We are unlikely to really find out the nature of\u00a0Google\u2019s Latest Algorithm Update (Sep 20th 2018) but tracking your site rankings is a great way to track the implications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is at it again. There has been talk of a possible algorithm update throughout the SEO world and evidence certainly seems to support this. Our favourite rankings tracker SEMrush gave a SERP volatility score of 6.5 for Thursday 20th. Whilst not as high as the previous noticeable update (9.2), this is still considered high<a class=\"excerpt-read-more\" href=\"https:\/\/www.usdigital.co.uk\/blog\/googles-latest-algorithm-update-sep-20th-2018\/\" title=\"ReadGoogle\u2019s Latest Algorithm Update (Sep 20th 2018)\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":2730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google\u2019s Latest Algorithm Update (Sep 20th 2018) | US Digital<\/title>\n<meta name=\"description\" content=\"Google is constantlu updating its algorithms but what effect does this have on me? Read on to understand Google\u2019s Latest Algorithm Update (Sep 20th 2018).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.usdigital.co.uk\/blog\/googles-latest-algorithm-update-sep-20th-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s Latest Algorithm Update (Sep 20th 2018)\" \/>\n<meta property=\"og:description\" content=\"Google is constantlu updating its algorithms but what effect does this have on me? Read on to understand Google\u2019s Latest Algorithm Update (Sep 20th 2018).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.usdigital.co.uk\/blog\/googles-latest-algorithm-update-sep-20th-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"USdigital\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-24T12:01:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-29T12:10:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.usdigital.co.uk\/wp-content\/uploads\/Google\u2019s-Latest-Algorithm-Update-Sep-20th.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Astill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.usdigital.co.uk\/#website\",\"url\":\"https:\/\/www.usdigital.co.uk\/\",\"name\":\"USdigital\",\"description\":\"Innovative digital strategy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.usdigital.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.usdigital.co.uk\/blog\/googles-latest-algorithm-update-sep-20th-2018\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/cdn.usdigital.co.uk\/wp-content\/uploads\/20230309115617\/Google%E2%80%99s-Latest-Algorithm-Update-Sep-20th.jpg\",\"contentUrl\":\"https:\/\/cdn.usdigital.co.uk\/wp-content\/uploads\/20230309115617\/Google%E2%80%99s-Latest-Algorithm-Update-Sep-20th.jpg\",\"width\":1280,\"height\":854,\"caption\":\"Google\u2019s Latest Algorithm Update (Sep 20th 2018)\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.usdigital.co.uk\/blog\/googles-latest-algorithm-update-sep-20th-2018\/#webpage\",\"url\":\"https:\/\/www.usdigital.co.uk\/blog\/googles-latest-algorithm-update-sep-20th-2018\/\",\"name\":\"Google\u2019s Latest Algorithm Update (Sep 20th 2018) | US Digital\",\"isPartOf\":{\"@id\":\"https:\/\/www.usdigital.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.usdigital.co.uk\/blog\/googles-latest-algorithm-update-sep-20th-2018\/#primaryimage\"},\"datePublished\":\"2018-09-24T12:01:03+00:00\",\"dateModified\":\"2019-03-29T12:10:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.usdigital.co.uk\/#\/schema\/person\/21c5611d2a7cc776e1784092cd0b86f4\"},\"description\":\"Google is constantlu updating its algorithms but what effect does this have on me? Read on to understand Google\u2019s Latest Algorithm Update (Sep 20th 2018).\",\"breadcrumb\":{\"@id\":\"https:\/\/www.usdigital.co.uk\/blog\/googles-latest-algorithm-update-sep-20th-2018\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.usdigital.co.uk\/blog\/googles-latest-algorithm-update-sep-20th-2018\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.usdigital.co.uk\/blog\/googles-latest-algorithm-update-sep-20th-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.usdigital.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google\u2019s Latest Algorithm Update (Sep 20th 2018)\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.usdigital.co.uk\/#\/schema\/person\/21c5611d2a7cc776e1784092cd0b86f4\",\"name\":\"Sam Astill\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.usdigital.co.uk\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cd7bbb371953f0e91073caf542424766?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cd7bbb371953f0e91073caf542424766?s=96&d=mm&r=g\",\"caption\":\"Sam Astill\"},\"description\":\"Digital Account Executive at US Digital with an avid interest in SEO and all things Digital Marketing. I\u2019ll be updating you with any news on Google Algorithms and latest technology updates.\",\"url\":\"https:\/\/www.usdigital.co.uk\/author\/sam-astill\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google\u2019s Latest Algorithm Update (Sep 20th 2018) | US Digital","description":"Google is constantlu updating its algorithms but what effect does this have on me? Read on to understand Google\u2019s Latest Algorithm Update (Sep 20th 2018).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.usdigital.co.uk\/blog\/googles-latest-algorithm-update-sep-20th-2018\/","og_locale":"en_GB","og_type":"article","og_title":"Google\u2019s Latest Algorithm Update (Sep 20th 2018)","og_description":"Google is constantlu updating its algorithms but what effect does this have on me? 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