Polly Pospelova<\/a><\/strong> <\/div>\n<\/h3>\nSlim down sites and cut out unnecessary bloating<\/h3>\n The increasing emphasis on site speed also highlights the sheer amount of unnecessary bloating often found on sites. Needless plugins, widgets, JavaScript and CCS bloat sites and slow them down. The internet is already under enormous strain and this is only going to make that worse.<\/p>\n
Chris Simmance of Under2 gave an extremely interesting insight into needless bloating and strain sites are often under. Implementing various elements such as removing tracking code where possible, minimising and removing unnecessary code and prioritising above the fold content all boost site speed. He also spoke of fake minimalism. It is not uncommon for seemingly simple, one page sites to be extremely resource heavy. Sites that appear to only contain a header, footer and image can contain 1000s of lines of code, the majority of which are unnecessary. Cut out the needless content!<\/p>\n
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Never underestimate the importance and usefulness of sitemaps<\/h3>\n Sitemaps are effectively a list of the URLs on a site. They allow us to communicate which URLs we would like to be indexed. It is worth noting that if we include a URL on a sitemap there is no guarantee that it will be crawled, it is a suggestion. They also have no impact upon site rankings. Fili Wiese spoke of his love for sitemaps and how we can take advantage of them to grow a site. We can signal which URLs are more important to a site and that these need to be crawled more frequently.<\/p>\n
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Brighton SEO 2019 – What We Learned<\/h2>\n Brighton SEO 2019 did not disappoint. With so many fantastic speakers and talks there was plenty of content for everyone to enjoy. It’s also great when you get to meet the one and only John Mueller! We hope to be back again in September!<\/p>\n
John Mueller of Google<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Brighton SEO is always a fantastic occasion and 2019 did not disappoint. With such a strong line-up of speakers and talks covering the whole span of digital marketing there certainly was plenty for everyone to enjoy! The digital team here at Unsworth Sudgen took a trip down to Brighton and below are a few observations… Read more »<\/a><\/p>\n","protected":false},"author":3,"featured_media":3279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[64],"yoast_head":"\nBrighton SEO 2019 - What We Learned | US Digital<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n\t \n\t \n\t \n