{"id":3274,"date":"2019-04-15T14:06:13","date_gmt":"2019-04-15T13:06:13","guid":{"rendered":"https:\/\/www.usdigital.co.uk\/?p=3274"},"modified":"2019-11-21T12:35:49","modified_gmt":"2019-11-21T12:35:49","slug":"brighton-seo-2019-what-we-learned","status":"publish","type":"post","link":"https:\/\/www.usdigital.co.uk\/blog\/brighton-seo-2019-what-we-learned\/","title":{"rendered":"Brighton SEO 2019 – What We Learned"},"content":{"rendered":"

Brighton SEO<\/a> is always a fantastic occasion and 2019 did not disappoint. With such a strong line-up of speakers and talks covering the whole span of digital marketing there certainly was plenty for everyone to enjoy! The digital team here at Unsworth Sudgen<\/a> took a trip down to Brighton and below are a few observations we took away.
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Content is still king<\/h3>\n

The importance of content marketing<\/a> must never be underestimated. For a site to rank the onus is on webmasters to publish content that is high in E-A-T. These stand for Expertise, Authority and Trustworthiness. Publishing content that is trustworthy and authoritative allows content to effectively rank.<\/p>\n

Closing content gaps allows for higher rankings. The sheer range of possible keyword combinations is absolutely massive and this highlights the necessity for thorough and effective keyword research. Razvan Gavrilas of CognitiveSEO highlighted to us the usefulness of keyword analysis, identifying content gaps and then filling these gaps by publishing content or optimising current content. He is a firm believer in constant, ongoing small changes contributing to big results.<\/p>\n

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