Seven days into January 2020 and we are already seeing our first signs of a potential google algorithm update. There was some low lying chatter of a potential update over the holiday period but it seems unlikely engineers would role out an update over a period where few of them are likely to be working. Naturally with it being the holiday period you are likely to see large fluctuations in traffic throughout a range of sectors, could the chatter be possibly linked to this? This is reflected in tracking sensors with few throwing up any sort of fluctuation or volatility.<\/p>\n
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SEMrush is throwing up scores of 4.7\/10 for both desktop and mobile viewports for 7th January 2020. This is also a similar theme throughout Europe with various locations such as France, Germany and Spain showing similar scores. With the start of the New Year perhaps Google are rolling out updates in line with their increased emphasis on search intent. One area of optimisation that we believe is often overlooked is media. When correctly optimised, images and video have the potential to drive in large levels of traffic. YouTube is a massive search engine in its own right, coupled with videos pulled directly through to Google result pages and their image search capabilities the potential is massive!<\/p>\n
One interesting point is that of voice optimisation. This was widely predicted to massively take off with the growth in mobile devices and also the introduction of voice activated technology such as Alexa. Interestingly, Google employee Gary Illyes made a point about putting the voice optimisation trend to sleep. There is no doubt that voice optimisation is growing. However, you cannot optimise differently for voice search than you would for normal searches so stop trying to do so. Optimise for normal searches and focus on the quality of your content<\/a>! The best way to do this is to write your content naturally and use language that is natural and easy to read. He also predicts images and multimedia will be the big thing in the near future.<\/p>\n It’s a new year, maybe we can put the voice search optimization fad to sleep finally… \ud83d\ude44<\/p>\n \u2014 Gary “\u9be8\u7406\uff0f\uacbd\ub9ac” Illyes (@methode) January 3, 2020<\/a><\/p><\/blockquote>\n\n