{"id":4167,"date":"2022-04-19T12:02:32","date_gmt":"2022-04-19T11:02:32","guid":{"rendered":"https:\/\/www.usdigital.co.uk\/?p=4167"},"modified":"2022-04-20T09:33:00","modified_gmt":"2022-04-20T08:33:00","slug":"performance-max-new-future-of-smart-shopping-local-campaigns","status":"publish","type":"post","link":"https:\/\/www.usdigital.co.uk\/blog\/performance-max-new-future-of-smart-shopping-local-campaigns\/","title":{"rendered":"Performance Max – New Future of Smart Shopping & Local Campaigns"},"content":{"rendered":"

Google is upgrading Smart Shopping and Local Campaigns. Now, with an easy one-click tool, you can change them to Performance Max versions, one by one or all at once. If you leave them as they are, then they will be upgraded automatically before September 2022<\/strong>.<\/p>\n

Accordingly, Performance Max will be the only option for business companies, running Shopping and Local Campaigns.<\/p>\n

In this article, we\u2019ll discuss the reasons Google is replacing Smart Shopping and Local Campaigns with Performance Max and what the last can bring into the world of Google advertising.<\/p>\n

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What to Do Before Full Switching to Performance Max<\/h2>\n

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First, there is no reason to worry. Performance Max will come without big setting changes. That is a big relief. So, if you have existing shopping ads, Performance Max won\u2019t change them.<\/p>\n

The only upgrades the program brings are new ad inventory, available across YouTube, Google search and discovery networks, and new automation insights.<\/p>\n

We advise testing this new ad campaign type in advance before Smart Shopping and Local Campaigns tool leaves with a bang.\u00a0 This way, you will know what to expect and how to work it effectively for the best business results.<\/p>\n

To successfully start a Performance Max campaign, you should choose your additional creative assets for your asset groups, audience signals to indicate prospective conversions and the right budget.<\/p>\n

To speak about audience signals in more detail, they are crucially important. Audience signals are true success providers in the automated Google jungle as they optimise your campaigns to attract more customers!<\/p>\n

So, what is this new Google Ad campaign type?<\/em><\/p>\n

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What is Performance Max & How Can It Help Your Ads?<\/h2>\n

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Performance Max is a new campaign type that allows access to all Google Ads inventory from a\u00a0 single campaign. It helps you to find more customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.<\/p>\n

By enrolling Performance Max, Google promises more conversions<\/strong>. It literally takes your ads and makes them better. So, all that is left for you to do is to give Google as much information as possible and in the end, to enjoy the fruit of Google optimisation. In fact, it\u2019s very similar to Responsive Display Ads.<\/p>\n

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Advantages of Performance Max<\/h3>\n

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Among plenty of Google Performance Max advantages, there are four most important ones:<\/p>\n