As we know every year Google makes hundreds of updates to their search algorithm, constantly changing their ranking factors. No SEO or Digital Marketer will ever be able to predict these updates they occur that often. What marketers do like to do though is follow tremors and chatter throughout the SEO/keyword world and try pre-empt these changes. Generally these algorithm updates are only minor and tend not to effect search results all too heavily. However, every so often Google will reel out a big algorithm update and the effects to search results can be long lasting and profound.
The USdigital team recently welcomed Conor Holland for a week of work experience, a 17 year old currently studying at St Pauls in Leicester.
We put together a series of digital tasks and exercises for Conor, designed to give an insight into digital services and how we assist our clients on a daily basis, here are some words from Conor:
The USdigital team has been working with a number of clients both new and existing lately through the delivery of tailored SEO and Digital Marketing workshops. The aim of the workshops is to clearly define the importance of online marketing to the audience through the use of real life working examples that are both relatable and of interest.
Every year, Google makes hundreds of updates to the search algorithm, always testing, refining and changing its ranking factors. No SEO, Content Marketer or Digital Marketer can predict what the future of search will look like, the majority of Google employees do not even have this privilege!
What we can do is monitor SERPs (a useful tool for this is: https://algoroo.com/) and see tremors when Google is brewing up a new algorithm update.
USdigital client Fierce PC are one of the UK’s leading names in custom PC builds for the rapidly growing gaming market. We recently launched a brand new web framework for the client which includes a host of bespoke functionality including an interactive PC configurator that allows customers to create completely bespoke products based on their preferences and requirements.
We have spent some time playing around with our own website recently and we are pleased to present the finished product,
If you would like us to take a look at your online requirements and offer our suggestions do get in touch!