As we know every year Google makes hundreds of updates to their search algorithm, constantly changing their ranking factors. No SEO or Digital Marketer will ever be able to predict these updates they occur that often. What marketers do like to do though is follow tremors and chatter throughout the SEO/keyword world and try pre-empt these changes. Generally these algorithm updates are only minor and tend not to effect search results all too heavily. However, every so often Google will reel out a big algorithm update and the effects to search results can be long lasting and profound.
