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Performance Max – New Future of Smart Shopping & Local Campaigns

Google is upgrading Smart Shopping and Local Campaigns. Now, with an easy one-click tool, you can change them to Performance Max versions, one by one or all at once. If you leave them as they are, then they will be upgraded automatically before September 2022.

Accordingly, Performance Max will be the only option for business companies, running Shopping and Local Campaigns.

In this article, we’ll discuss the reasons Google is replacing Smart Shopping and Local Campaigns with Performance Max and what the last can bring into the world of Google advertising.

Digital Services Tax – Will This Impact Me?

What Is the Digital Services Tax?

In April 2020 the UK government announced they would be introducing a new tax on large multi-national enterprises operating within the digital economy with a turnover of over £500m in the UK market. This will be a 2% tax applied to revenues on search engines, social media services and online marketplaces. With this impacting a range of enterprises from search engines such as Google through to social media platforms such as Facebook, it is sure to be wide reaching.

Lockdown And Your Digital Marketing Strategy

The past six months have certainly been a roller coaster with lockdown pushing companies further than they imagined. We are now beginning to see some light at the end of the tunnel, as we begin to take tentative steps in this strange new world. Most companies should have been active during lockdown ensuring their digital marketing strategies are locked down (sorry), but we know for many this is not the case, instead binge watching Netflix and waiting for this all to blow over. But fear not, coming out of lockdown here are some strategies that you should be focusing on.

COVID-19: Now Is The Time to Lockdown Your SEO

We are living in crazy and unpredictable times but there are two things that we can be sure about. The fact that COVID-19 is temporary and in the grand scheme of things it’s short-term, the second is that keeping your foot on the gas now will only leave you in a better position once the pandemic has passed in terms of SEO. After all, businesses will get back to normal and you need to be in a prime position to hit the ground running on the other side of the pandemic.

Google Algorithm Update February 2020

The start of February 2020 has certainly been an interesting month with regards to a potential Google algorithm update. There has been plenty of low lying chatter throughout various chat rooms and forums. This is also reflected in sensors which are picking up signs of volatility. These shock waves do not, as yet, appear to be anything major but there is certainly still some movement.

Google Algorithm Update January 2020

Seven days into January 2020 and we are already seeing our first signs of a potential google algorithm update. There was some low lying chatter of a potential update over the holiday period but it seems unlikely engineers would role out an update over a period where few of them are likely to be working. Naturally with it being the holiday period you are likely to see large fluctuations in traffic throughout a range of sectors, could the chatter be possibly linked to this? This is reflected in tracking sensors with few throwing up any sort of fluctuation or volatility.

A Beginner’s Guide To Keywords

Although many of us have probably heard of the term ‘keyword’, a lot of people do not actually understand the importance of keywords in the digital marketing world. Providing content that satisfies a users demand is crucial in driving in good quality, relevant website traffic. To ensure you publish the right content for your site it is important to understand what users are searching for. That is why we have provided to you a beginner’s guide to keywords, read on to find out more.

Google Algorithm Update December 2019

It may only be the start of December 2019, Black Friday barely out of the way, and we are already seeing signs of a potential Google algorithm update. Perhaps they are giving us a late Cyber Monday gift? Sensors this morning (3rd Dec) have begun to pick up early signs of SERP volatility, scores of 4.4/10 and 5.2/10 being recorded in the UK for desktop and mobile viewports respectively.