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Keyword Cannibalisation

What Is Keyword Cannibalisation?

Websites revolve around keywords. They are how we determine a user’s search query and what to base our pages around. It would therefore make sense to have numerous pages based around a single strong keyword right? Wrong! When a site […]

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Negative SEO

What Is Negative SEO?

Negative SEO involves using black hat SEO techniques to negatively affect a site or page. The aim is to get the chosen domain penalised by Google. They can pose a major problem for webmasters. Not only can a lot of […]

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How To Write The Perfect Meta Description

How To Write The Perfect Meta Description

When it comes to optimising a web page there are many different aspects that must be considered. Titles, H1 tags, H2 tags, keywords, images and Meta descriptions are just a few of these considerations. Meta descriptions can sometimes be under […]

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Google’s New Image Search Display

Google’s New Image Search Display

Google loves an update. Its recent algorithm updates (Sep 11th) and (Sep 20th) are relatively big updates and yet we still don’t hear about the vast majority of them. However, the next one promises to be a big one. At […]

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Google’s Latest Algorithm Update (Sep 20th 2018)

Google’s Latest Algorithm Update (Sep 20th 2018)

Google is at it again. There has been talk of a possible algorithm update throughout the SEO world and evidence certainly seems to support this. Our favourite rankings tracker SEMrush gave a SERP volatility score of 6.5 for Thursday 20th. […]

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Is SEO as important as it once was

Is SEO as important as it once was?

Search Engine Optimization (SEO) has been around since the mid-90s and was often thought of as a bit of a dark art, crucial in website ranking but not universally known. However in recent times there has been the misconception that […]

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Google’s recent algorithm updates (Sep 11th)

Google’s Recent Algorithm Updates (Sep 11th 2018)

As we know every year Google makes hundreds of updates to their search algorithm, constantly changing their ranking factors. No SEO or Digital Marketer will ever be able to predict these updates they occur that often. What marketers do like […]

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Work Experience

The USdigital team recently welcomed Conor Holland for a week of work experience, a 17 year old currently studying at St Pauls in Leicester. We put together a series of digital tasks and exercises for Conor, designed to give an […]

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