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COVID-19: Now Is The Time to Lockdown Your SEO

We are living in crazy and unpredictable times but there are two things that we can be sure about. The fact that COVID-19 is temporary and in the grand scheme of things it’s short-term, the second is that keeping your foot on the gas now will only leave you in a better position once the pandemic has passed in terms of SEO. After all, businesses will get back to normal and you need to be in a prime position to hit the ground running on the other side of the pandemic.

Always Look On The Bright Side of SEO…

  • Shopping from home and browsing the internet is at its peak. Many are self-isolating and digital content is exploding at present.
  • The future is, and will be, online marketing. The period we are in is a glimpse into our future. More people working from home, with technology still coming on leaps and bounds to bring VR reality into our life without the need to leave the house for an immersive shopping experience. Take a look at Amazon now, one of the worlds biggest enterprises. They certainly aren’t freezing up, in fact they have just opened up 100,000 new jobs to deal with the surge of online activity.
  • The competition might be thinner during the pandemic as many are weary and hesitant to act, trying their best to cut their costs. This is a great time to take advantage of that and gain a competitive edge not just for now but also when things turn back to reality and a natural uptake across all industries sets in.

What Should I Do About SEO During Lockdown?

We are in a time of panic as businesses across the country adopt new ways to cope with the lockdown, and it’s easy to stop a service that you are paying money for on a monthly basis. With SEO we NEED to look at the bigger picture because unlike PPC you can’t just turn an SEO service off without having significant consequences down the line.

Our advice is that if you can sustain your SEO activity at this time then we highly recommend you do so.

 

Why Should I Keep SEO During Lockdown?

SEO takes time to build up and establish, in most cases this is months or even years. It’s all about gaining that trust with Google, showing them that you are an authority in your specific sector. You will have spent money each month on getting your site ranking well for keywords, and in return capitalising on traffic and in term direct business enquiries.

If you stop SEO, then 3 or 4 months down the line your rankings will start to fall, and so will your traffic and your leads, impacting the work that has been done to get you where you are today.

Keeping a competitive edge, good momentum and stabilisation of your rankings at this important time is crucial. Once COVID-19 has passed you will not only be in a strong position, but there is a good chance you will be in an even better position due to competitors who chose to cease SEO work.

 

What Should I Do About PPC During Lockdown?

PPC is easy to switch on and off at the drop of a hat, you can simply pause and start with no consequences, other than immediate and controlled traffic losses aligned with the spend cut. So, we recommend that if your businesses are suffering during these difficult times then pausing PPC is a good and quick way to save money. However, if you are in an industry whereby your services are unaffected or adaptable, then there should be no change to your PPC strategy unless you notice any downturn in leads.


At USdigital we are ready to adapt to any situation that gets thrown at us, and it is that very proactive stance that allows us to see the benefits to implement into your digital strategy. We have been around nearly half a century and we are still here today.

We hope that you all stay safe and well, and should you need to discuss any concerns with us, please get in touch.


 

Google Algorithm Update February 2020

The start of February 2020 has certainly been an interesting month with regards to a potential Google algorithm update. There has been plenty of low lying chatter throughout various chat rooms and forums. This is also reflected in sensors which are picking up signs of volatility. These shock waves do not, as yet, appear to be anything major but there is certainly still some movement.

Google Algorithm Update January 2020

Seven days into January 2020 and we are already seeing our first signs of a potential google algorithm update. There was some low lying chatter of a potential update over the holiday period but it seems unlikely engineers would role out an update over a period where few of them are likely to be working. Naturally with it being the holiday period you are likely to see large fluctuations in traffic throughout a range of sectors, could the chatter be possibly linked to this? This is reflected in tracking sensors with few throwing up any sort of fluctuation or volatility.

A Beginner’s Guide To Keywords

Although many of us have probably heard of the term ‘keyword’, a lot of people do not actually understand the importance of keywords in the digital marketing world. Providing content that satisfies a users demand is crucial in driving in good quality, relevant website traffic. To ensure you publish the right content for your site it is important to understand what users are searching for. That is why we have provided to you a beginner’s guide to keywords, read on to find out more.

Google Algorithm Update December 2019

It may only be the start of December 2019, Black Friday barely out of the way, and we are already seeing signs of a potential Google algorithm update. Perhaps they are giving us a late Cyber Monday gift? Sensors this morning (3rd Dec) have begun to pick up early signs of SERP volatility, scores of 4.4/10 and 5.2/10 being recorded in the UK for desktop and mobile viewports respectively.

A Beginner’s Guide to Local SEO

If you’re wise to the world of digital marketing you have probably heard of the term Local SEO, right? Widely viewed as a major marketing channel, its importance should never be underestimated. But what exactly is Local SEO? What is its relevance and how will it impact your business? When it comes to the online world there are many facets, each with varying degrees of impact. There is plenty of potential to lose yourself with technical industry terms and jargon. But fear not, read on to discover more in our complete beginner’s guide for Local SEO!

Google Algorithm Update November 2019

On first impressions, November 2019 appears to have been a relatively quiet month from a Google algorithm update perspective. Keyword and SERP tracking tools such as SEMrush have not been showing any particularly drastic results. However, if you dig a little deeper this is not the case. Throughout the SEO community there has been talk of far reaching, impactful core updates that have had a large impact upon rankings and traffic. There has been consistent whispers of various tremors and potential updates rumbling throughout the month. October 2019 saw plenty of significant implications with the BERT update in terms of search terms and the context in which they are used. This appears to be a continuing theme through November.

Google My Business: What Is It and Why Your Business Needs It

What is Google My Business?

Google My Business (GMB) is a Google tool that lets you manage how your business appears on Google Search and Maps. The listing includes your business name, logo, phone number, location, opening hours, photos, reviews and pre-set call to action buttons. These listings also allow you to monitor and replying to customer reviews and learning where and how people are searching for you.

Google Algorithm Update October 2019

After the furore that surrounded the release of the September Core Update, are we seeing further signs of a Google algorithm update carrying on into October 2019? Google did after all indicate that the core update would take a few days to be fully rolled out. Is it possible we are seeing a continuation of this? It may only be the 3rd of October but we are seeing initial signs of a potential shake up in the result pages. SEMrush has thrown up a score of 5.3/10 on a desktop viewport throughout the United Kingdom. This climbs up to 5.5/10 on a mobile viewport. This appears to be constant throughout Europe with scores as high as 5.4/10 (Germany) and 6.5/10 (Spain) recorded.