Websites revolve around keywords. They are how we determine a user’s search query and what to base our pages around. It would therefore make sense to have numerous pages based around a single strong keyword right? Wrong! When a site has more than one page focused on exactly the same keyword we refer to this as keyword cannibalisation.
Negative SEO involves using black hat SEO techniques to negatively affect a site or page. The aim is to get the chosen domain penalised by Google. They can pose a major problem for webmasters. Not only can a lot of the techniques be outside of your site so out of your control but they are also often hard to spot. It is different to conventional hacking in that it will not affect the look and feel of your site, the intention is to harm rankings and traffic.
When it comes to optimising a web page there are many different aspects that must be considered. Titles, H1 tags, H2 tags, keywords, images and Meta descriptions are just a few of these considerations. Meta descriptions can sometimes be under appreciated but they still have a large role to play in the SEO world. When you perform a search query on a search engine the short snippet of text beneath a website link is referred to as the Meta description. It effectively describes what will be included on that web page.
Mobile-first indexing has been the talk of the SEO world throughout 2018. The historic change from Google moving to a mobile-first system is currently being rolled out. It is perhaps symbolic of today’s society in that we are moving towards a mobile world. Desktop of course still plays a massive role in many industries but Google’s choice to switch to mobile-first is indicative. This change could have a profound impact upon search results. But first we must understand what we mean when we refer to mobile indexing.
Google loves an update. Its recent algorithm updates (Sep 11th) and (Sep 20th) are relatively big updates and yet we still don’t hear about the vast majority of them. However, the next one promises to be a big one. At the anniversary event held for their 20th birthday Google announced it would be updating its image search design for desktop computers. Of course back in March Google released an image display update for mobile devices and this latest updates intention is to bring desktop and mobile back in line. But what will Google’s new image search display update entail?
Google is at it again. There has been talk of a possible algorithm update throughout the SEO world and evidence certainly seems to support this. Our favourite rankings tracker SEMrush gave a SERP volatility score of 6.5 for Thursday 20th. Whilst not as high as the previous noticeable update (9.2), this is still considered high by the tracker. So what could Google’s Latest Algorithm Update (Sep 20th 2018) mean for me?
Search Engine Optimization (SEO) has been around since the mid-90s and was often thought of as a bit of a dark art, crucial in website ranking but not universally known. However in recent times there has been the misconception that SEO should be common knowledge and something practiced by anybody loosely related to digital marketing. So we asked ourselves here at USdigital, is SEO as important as it once was?
When the concept of keywords was first introduced, Google’s exact match for keyword targeting meant a user’s query had to exactly match that of the keyword. It is perhaps clear what problems this may have caused within the AdWords world. With these issues Google decided to introduce an update whereby allowing variations of the keyword to be considered. In 2014 Google introduced the concept of variations such as misspellings, plurals and abbreviations being considered. A later update was introduced in 2017 that would consider different word orders and word functions.
As we know every year Google makes hundreds of updates to their search algorithm, constantly changing their ranking factors. No SEO or Digital Marketer will ever be able to predict these updates they occur that often. What marketers do like to do though is follow tremors and chatter throughout the SEO/keyword world and try pre-empt these changes. Generally these algorithm updates are only minor and tend not to effect search results all too heavily. However, every so often Google will reel out a big algorithm update and the effects to search results can be long lasting and profound.
The USdigital team recently welcomed Conor Holland for a week of work experience, a 17 year old currently studying at St Pauls in Leicester.
We put together a series of digital tasks and exercises for Conor, designed to give an insight into digital services and how we assist our clients on a daily basis, here are some words from Conor: