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What Can We Expect From SEO in 2019?

We can safely say that in 2018 we saw many Google Algorithm tweaks, leading to search results being more volatile than we have seen before. Every month the SEO forums and blogs lit up like a firework with people discussing ranking fluctuations and traffic drops and increases.

Over the year we learnt a few SEO trends to adopt moving into 2019. Some are the same trends we have seen for years, whilst some SEO trends look at new angles to add to your SEO strategy.

We will look at the main 4 areas where you should be investing your time for 2019.

How to Migrate to a New Domain and Keep Your SEO

migrating domain

Moving domains without taking your SEO into consideration can cause a catastrophic aftermath for your rankings, traffic, and most importantly your business. Below are some practical tips on things that you need to check off before, during and after a switch.

1. Testing

You will need a test server so that you can fully test the site, and confirm that the redirects work properly, and all links are present and correct. Doing it live without the use of a test server is a disaster waiting to happen.

Why Is Content Marketing Important?

Why Is Content Marketing Important

Content Marketing is a marketing approach to create valuable and authoritative content designed to target a clearly defined audience. The aim is to create sustainable brand loyalty and hopefully in turn attract valuable customers in the future. Websites don’t want to be seen as purely commercial or spammy intent on driving sales. If you build trust and a rapport with your users they will be far more likely to convert. So why is content marketing important? Below are some reasons as to why…

What Is Keyword Cannibalisation?

Keyword Cannibalisation

Websites revolve around keywords. They are how we determine a user’s search query and what to base our pages around. It would therefore make sense to have numerous pages based around a single strong keyword right? Wrong! When a site has more than one page focused on exactly the same keyword we refer to this as keyword cannibalisation.

What Is Negative SEO?

Negative SEO

Negative SEO involves using black hat SEO techniques to negatively affect a site or page. The aim is to get the chosen domain penalised by Google. They can pose a major problem for webmasters. Not only can a lot of the techniques be outside of your site so out of your control but they are also often hard to spot. It is different to conventional hacking in that it will not affect the look and feel of your site, the intention is to harm rankings and traffic.

How To Write The Perfect Meta Description

How To Write The Perfect Meta Description

When it comes to optimising a web page there are many different aspects that must be considered. Titles, H1 tags, H2 tags, keywords, images and Meta descriptions are just a few of these considerations. Meta descriptions can sometimes be under appreciated but they still have a large role to play in the SEO world. When you perform a search query on a search engine the short snippet of text beneath a website link is referred to as the Meta description. It effectively describes what will be included on that web page.

What you need to know about Google’s mobile-first indexing

Mobile-first indexing

Mobile-first indexing has been the talk of the SEO world throughout 2018. The historic change from Google moving to a mobile-first system is currently being rolled out. It is perhaps symbolic of today’s society in that we are moving towards a mobile world. Desktop of course still plays a massive role in many industries but Google’s choice to switch to mobile-first is indicative. This change could have a profound impact upon search results. But first we must understand what we mean when we refer to mobile indexing.

Google’s New Image Search Display

Google’s New Image Search Display

Google loves an update. Its recent algorithm updates (Sep 11th) and (Sep 20th) are relatively big updates and yet we still don’t hear about the vast majority of them. However, the next one promises to be a big one. At the anniversary event held for their 20th birthday Google announced it would be updating its image search design for desktop computers. Of course back in March Google released an image display update for mobile devices and this latest updates intention is to bring desktop and mobile back in line. But what will Google’s new image search display update entail?

Google’s Latest Algorithm Update (Sep 20th 2018)

Google’s Latest Algorithm Update (Sep 20th 2018)

Google is at it again. There has been talk of a possible algorithm update throughout the SEO world and evidence certainly seems to support this. Our favourite rankings tracker SEMrush gave a SERP volatility score of 6.5 for Thursday 20th. Whilst not as high as the previous noticeable update (9.2), this is still considered high by the tracker. So what could Google’s Latest Algorithm Update (Sep 20th 2018) mean for me?

Is SEO as important as it once was?

Is SEO as important as it once was

Search Engine Optimization (SEO) has been around since the mid-90s and was often thought of as a bit of a dark art, crucial in website ranking but not universally known. However in recent times there has been the misconception that SEO should be common knowledge and something practiced by anybody loosely related to digital marketing. So we asked ourselves here at USdigital, is SEO as important as it once was?