We are Recruiting

Posts by Sam Astill

Digital Account Executive at US Digital with an avid interest in SEO and all things Digital Marketing. I’ll be updating you with any news on Google Algorithms and latest technology updates.


Why Is Content Marketing Important

Why Is Content Marketing Important?

Content Marketing is a marketing approach to create valuable and authoritative content designed to target a clearly defined audience. The aim is to create sustainable brand loyalty and hopefully in turn attract valuable customers in the future. Websites don’t want […]

Read More
Keyword Cannibalisation

What Is Keyword Cannibalisation?

Websites revolve around keywords. They are how we determine a user’s search query and what to base our pages around. It would therefore make sense to have numerous pages based around a single strong keyword right? Wrong! When a site […]

Read More
Negative SEO

What Is Negative SEO?

Negative SEO involves using black hat SEO techniques to negatively affect a site or page. The aim is to get the chosen domain penalised by Google. They can pose a major problem for webmasters. Not only can a lot of […]

Read More
How To Write The Perfect Meta Description

How To Write The Perfect Meta Description

When it comes to optimising a web page there are many different aspects that must be considered. Titles, H1 tags, H2 tags, keywords, images and Meta descriptions are just a few of these considerations. Meta descriptions can sometimes be under […]

Read More
Google’s New Image Search Display

Google’s New Image Search Display

Google loves an update. Its recent algorithm updates (Sep 11th) and (Sep 20th) are relatively big updates and yet we still don’t hear about the vast majority of them. However, the next one promises to be a big one. At […]

Read More
Google’s Latest Algorithm Update (Sep 20th 2018)

Google’s Latest Algorithm Update (Sep 20th 2018)

Google is at it again. There has been talk of a possible algorithm update throughout the SEO world and evidence certainly seems to support this. Our favourite rankings tracker SEMrush gave a SERP volatility score of 6.5 for Thursday 20th. […]

Read More
Is SEO as important as it once was

Is SEO as important as it once was?

Search Engine Optimization (SEO) has been around since the mid-90s and was often thought of as a bit of a dark art, crucial in website ranking but not universally known. However in recent times there has been the misconception that […]

Read More

Posts by Sam Astill

Digital Account Executive at US Digital with an avid interest in SEO and all things Digital Marketing. I’ll be updating you with any news on Google Algorithms and latest technology updates.

Why Is Content Marketing Important

Why Is Content Marketing Important?

Content Marketing is a marketing approach to create valuable and authoritative content designed to target a clearly defined audience. The aim is to create sustainable brand loyalty and hopefully in turn attract valuable customers in the future. Websites don’t want […]

Read More
Keyword Cannibalisation

What Is Keyword Cannibalisation?

Websites revolve around keywords. They are how we determine a user’s search query and what to base our pages around. It would therefore make sense to have numerous pages based around a single strong keyword right? Wrong! When a site […]

Read More
Negative SEO

What Is Negative SEO?

Negative SEO involves using black hat SEO techniques to negatively affect a site or page. The aim is to get the chosen domain penalised by Google. They can pose a major problem for webmasters. Not only can a lot of […]

Read More
How To Write The Perfect Meta Description

How To Write The Perfect Meta Description

When it comes to optimising a web page there are many different aspects that must be considered. Titles, H1 tags, H2 tags, keywords, images and Meta descriptions are just a few of these considerations. Meta descriptions can sometimes be under […]

Read More
Google’s New Image Search Display

Google’s New Image Search Display

Google loves an update. Its recent algorithm updates (Sep 11th) and (Sep 20th) are relatively big updates and yet we still don’t hear about the vast majority of them. However, the next one promises to be a big one. At […]

Read More
Google’s Latest Algorithm Update (Sep 20th 2018)

Google’s Latest Algorithm Update (Sep 20th 2018)

Google is at it again. There has been talk of a possible algorithm update throughout the SEO world and evidence certainly seems to support this. Our favourite rankings tracker SEMrush gave a SERP volatility score of 6.5 for Thursday 20th. […]

Read More
Is SEO as important as it once was

Is SEO as important as it once was?

Search Engine Optimization (SEO) has been around since the mid-90s and was often thought of as a bit of a dark art, crucial in website ranking but not universally known. However in recent times there has been the misconception that […]

Read More
Back to top